MyFab11: Revolutionizing Mobile Gaming with Strategy Driven Fantasy Sports Gaming Experience

Anikendra Das Choudhury, Co-FounderWith the evolution of technology and easy access to the internet, the gaming industry in India has gained prominence in recent times. Gaming scene in the country will attract significant investment & interest in the coming years as the market is expected to grow at a CAGR of 46%. The market has evolved from just being entertainment based gaming to strategy-based real money gaming, leading to an exponential rise in the gaming sector. Based out of Kolkata, MyFab11 is a fantasy sports platform which allows its user to engage in multiple fantasy sports such as Cricket, Football, Basketball, Baseball, Hockey, Kabaddi, Handball and Volleyball.

Launched in the year 2018, MyFab11 is the brainchild of Anikendra Das Choudhury and Swati Chamoli, a team of experienced and passionate professionals. Built from scratch, MyFab-11 was fuelled by the popularity of the biggest money spinner in India IPL and the rising popularity of gaming platforms in the country. Simultaneously, the co-founders were also inspired by their childhood passion to pursue and create some thing that could take its place in the growing and evolving gaming world.

Talking about the growing gamer community and promising future of gaming platforms in India, Co-founder Anikendra says, “In the last year or so, there are many fantasy sports companies that have come up. While some of them are genuine, quite a lot of them are mischievous. As a startup we want to build the trust of the users in our platform. The real money aspect of fantasy sports keeps the users on the edge of their seats, but that can also create distrust for any startup. We want to stabilize and reinforce the tagline given to
us by the users of our platform Most trusted fantasy sports platform in India.Through our continued efforts to buildtrust within the ecosystem, we have even managed to get current Indian cricket team player Sanju Samson and Indian professional kabaddi player Naveen Kumar Goyat as the official brand ambassadors for our platform.”

Using Transparency to Transform
The rise of online real cash games has empowered playe rs to win huge cash rewards and awards from the comfort of their homes. Though the real money aspect of fantasy sports keeps the users on the edge of their seats, it might also create distrust for any start up if there’s lack of transparency from the platform. The key challenge faced by the users is to trust these newage gaming apps with their hard earned money. MyFab11 as a startup wants to take on the mammoth challenge of building trust amongst the users of the platform head on.

Anikendra & Swati emphasize, “The differentiating factor of MyFab11 from other untrustworthy gaming platforms has been the transparency in communication with both our partners and our users. We as a company feel that we have a responsibility towards our partners and our users, to provide them with the best experience on our platform.”

Swati Chamoli, Co-Founder

Steady Growth & Plans Ahead
MyFab11 has had an interesting and eventful business ride right from their inception. While the platform witnessed consistent growth during its initial phase, the platform also faced challenges in terms of massive market competition during the pandemic as there was a sudden jump in the number of other platforms providing alternate engagement and entertainment avenues for home bound users. However, the gaming platform managed to persevere and become a community favourite through perennial innovation. Unique features like lowest entry fee contests and Guru allowing one to copy teams suggested by the Fantasy sports experts have kept users coming back time and again.

Talking about the future plans for MyFab11, Swati shares, “The main focus of MyFab11 is to innovate and give one of a kind experience to its users, and with an effective team and user focused approach, MyFab11 is all set to achieve its goals. We have plans to introduce both casual games like Ludo and serious games like Poker for continued user engagement and entertainment on our platform.”