Co-Founder & Chief Experience Officer
The concept of bringing Nitrous into existence was to propagate the true sense and meaning of User Experience and the value that entails for businesses globally. As India grows in awareness to the world of design thinking, Nitrous is building up an environment where fresh minds are brewing up the most strategically sound and visually appealing digital solutions for all kinds of businesses to grow. Throwing light on the founding story, Soumya Dheeman Kar, Co-founder & CEO and Nishant Jain, Co-Founder & Chief Experience Officer, Nitrous, mentions, “We have always enjoyed identifying and solving problems. Coming from backgrounds of Design and Product development and having generated value for clients like BMG, Videocon, Samsung, Dassault Systems as employees, we felt that we could do more.
So, in the mid of 2018, we left our high paying jobs to start Nitrous and the idea was to create a team of passionate designers who care about the products that they are building and help entrepreneurs achieve their goals. All in India!”
Soumya Dheeman Kar, Co-Founder & CEO
An Edge over Others
Nitrous has a niche of helping businesses connect with their customers through good UX. “We are not service providers but advisors to businesses. Our target audience is Medium and big businesses who want to take their existing digital products to the next level,” Dheeman adds. The entire process is aimed at providing a 360-degree experience by making successful products and building brands and not just creating good looking screens or logos. “We do this by focusing on users, which form the core of any solution you build, be it B2B or B2C. Our metrics are defined by the success of the business,” Nishant states.
A testimonial to its success is Yelo Instant Loans, a past project by Nitrous that managed to achieved 1.1M+ downloads and 4.1 average rating on the Play Store and its ongoing project TargetRBI, a new e-learning platform for competitive government exams which is helping them scale up their business.
Nitrous is building up an environment where fresh minds are brewing up the most strategically sound and visually appealing digital solutions for all kinds of businesses to grow
The Road Ahead
Being a completely bootstrapped company, Nitrous has been evolving every day. From hiring the first person on year and half back to becoming a team of 10 passionate designers, the company has come a long way. “We started off at home, the Indian market. Next was China and Dubai. Then we gradually expanded to countries of Europe like Germany, France and Italy. We have recently entered the US market as well. Our biggest achievement is our client retention,” they conclude.