The gifting industry has evolved significantly in the past few years and India is expected to emerge as one of the strongest contributors of the global gifting market. Recently, one of India’s leading management consultants predicted that the total size of the Indian gifting market (personal and corporate) is expected to touch USD 250 billion, of which the corporate gifting market alone is going to contribute by touching USD 120 billion. They expect to witness a growth of over 200 percent per annum. The rising trend of personalized gifts has augmented the online gift industry. With the rise in online gifting trend, there has been a surge in the number of startups in the online gifting space. Contributing to such growth story is Delhi-based Incredible Gifts, an online gifting store that caters its services across the entire country. Founded by Vikram Pratap and Yashpal Sharma, this e-commerce company aims at providing unique ways to show care to near and dear ones through its unique personalized products and online delivery services.

"Team incredible gifts continuously strives to be a step ahead of its competitors with innovative ideas and unique new products"

As an innovative and unique product selling portal offering high quality gift products, Incredible Gifts through its brand cater to the gifting needs of people of all ages in India. The company went digital in the year 2013 and became one of the fastest-growing

gifting websites in India. Incredible Gifts largely offers personalized gifting items, home decor products like 3D wall stickers, occasional/ festival products like personalized Rakhi and Rangoli stencils. It only sells online through various platforms like Amazon, Flipkart, Snapdeal and its own website. Further, it is also into B2B gifting, supplying products in bulk quantities to various vendors like Ferns N Petals, Gift Cart, Gift My Emotion, amongst others. "Our personalized products are our USP. One of the bestselling items is wooden engraved personalized plaque. Usually, you will find a personalized product printed on some item. But we do not print them; we engrave the photo and text message. We started this product five years ago and now this is one of the bestselling items on Amazon in photo frame category.

We deliver our products pan India," explicates Vikram.

As an innovative and unique product selling portal offering highquality gift products, incredible gifts cater to the gifting needs of people of all ages in india

Setting up the Foundation
The concept of Incredible Gifts germinated in 2013 with the shared vision of Vikram Pratap and Yashpal Sharma that further encouraged them to venture into this niche domain. They wanted to offer a broad range of gift items coupled with a great buying experience. Vikram has an MBA in IT and Marketing and had worked with Naukri.com for four years as a senior web designer while Yashpal, an MCA graduate had worked with Shiksha.com as a senior UI developer for five years. Their experience and qualification in the fields of design and technology helped them build the tech backbone of their business while their newfound love and passion for gifting ensured that they were in the right place at the right time.

Since inception, the company has had an annual turnover of around 5-6 Lakh rupees currently its annual turnover is approximately 4 Cr. The good will of the company in the online gifting industry has been recognized by many of the reputed media organizations print and electronic.

What's Next?
Team Incredible Gifts continuously strives to be a step ahead of its competitors with innovative ideas and unique new products. "In the coming years, we plan to introduce unique customized gifts/products for every Indian occasion and festival. Apart from an online presence pan India, we are planning to also be physically present in many Indian cities," he concludes.