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The main criteria for any business that Paavo India collaborates with is that the brand must be founded in India. Paavo India curates products from small and independent businesses, providing consumers with a more targeted match dedicated to their unique preferences. "While we have some brands that are well known online since years such as Nature Therapy, Disguise Cosmetics, Boss Lady Cosmetic and Kaura India, we also seek to bring to the forefront new brands such as Simrasa Luxuries, Batti & Co., Lamina Care and Indihive Honey," revealed Atithee Ghanshani.
Founded when the pandemic's first wave was at its peak, the idea and essence behind Paavo India have been well received, and in under 7 months, the platform has already catered to all the Indian states with a gradual increase of customers repurchasing products. "Our primary focus ahead is to onboard innovative Indian brands that match our ethos, and we are aiming to provide a diverse category of products which will cater to the growing unique needs of every Indian consumer or household," concluded Atithee Ghanshani, in a recent interaction held with the StartUp City Editorial Team.