PayAgri Innovations: The Agri Value Engine for Small & Marginal Farmers

Rajeev G Kaimal, Co-Founder, MD & CEO,KVM Rajkumar, Co-Founder, JMD & Chief Performance Officer

Rajeev G Kaimal, Co-Founder, MD & CEO

KVM Rajkumar, Co-Founder, JMD & Chief Performance Officer

Prior starting PayAgri Innovations, the co-founders - Rajeev G Kaimal and KVM Rajkumar has been involved in the agricultural spectrum since their early career days. Rajeev posses’ firsthand experience in micro-banking, rural finance service and agri-value chain, whereas Rajkumar, an ex-investment banker has performed several research work as a farmer, investor & trader. While working in their previous stints with Farmer Producers Companies (FPCs) for assessing loans, they realized that finance was not only the critical aspect, but an essential channel for the farmer’s technical input & support, access to technology, market linkage among plethora of others opportunities for growth. Amidst the interventions of middlemen and the complexities of cash-based transactions that were pertaining in the industry, the duo decided to come up with a sustainable model that would pave a way to eliminate these challenges and derive an easy solution to farmers to explore their true potential. Hence, driven by awareness to bring in the winds of change in the agri value chain space, PayAgri Innovations came into existence.

“Farming is often considered as a profitable business proposition in several countries due to large-scale landholdings. But in India, the scenario is completely opposite. Therefore, with our on-field research and understanding the requirements we decided to set our foot in this space and eradicate inefficiencies by bringing in the economic benefits to large-scale, small, and marginal farmers,” speaks Rajeev.

The company at present has tied up with community-based organizations & FPCs that enables access to over 4,00,000 farmers. Also, they have partnered and initiated transactions with varied institutions in the agricultural sector, input companies, technology companies, banks & financial institutions, agro-processing units & others.

Touted to be the only platform that eliminates the middlemen, FPCs with the genuine institutional end users, PayAgri
Innovations strives to stupendously transform the agricultural space by orchestrating every player in the agri-value chain for inclusive growth. Focused mainly to optimize returns and create value, the company aids farmers in the entire process of transactions starting from land preparation to market linkages. With the usage of technology and data insights, PayAgri safeguards farmer's interest at its core and assures to meet every requirement efficiently.

Focused mainly to optimize returns and create value, PayAgri Innovations aids the farmers in the entire process of transactions starting from land preparation to market linkages

Unique Products & Service Offerings
As an agri value engine portal that integrates aggregated farmers with all the factors by using Web & Mobile app-based technologies, PayAgri intends to cover farm input aggregation, fertilizers, seeds, farm output aggregation, agri finance origination. Speaking on the technology implications, Rajeev says, “We aggregate farmers through Community based organizations, Farmer Producer Organizations, and farmers societies and integrate them with technological implications like big agri-data analytics for better outcomes.”

PayAgri’s unique model enhances to draw the customer’s interest. As it guarantees to provide the best advice to farmers for cultivation purpose along with helping them to get access to finance and sell their products at a reasonable rate - thus, benefitting the small & marginal farmers in accordance to large-scale farming.

Imparting Traceability, Technology, Technical Expertise and Big Data Analytics for enhancing agricultural experience, PayAgri’s portal 'Agri Value Engine' assures one to explore new dimensions in the agricultural world. “Through our platform, we involve ourselves in the entire transaction from farmer to institutional buyers. Once the market linkage is established, we work with FPCs and give them support in procurement of inputs, finance & technical expertise. This model completely avoids middle-men, but in the case of online market places for farmers, a middle-men can be in disguise of a buyer”avers Rajkumar.

He further adds,“All the activities are routed through our portal and the respective players
can log in and manage their transactions with farmers - enabling traceability.”

AgriTech Accelerator for Sustainability
Having its presence as a transaction enabler and not-as-a-service provider, PayAgri Innovations serves the FPOs, Farmers Societies & Institutional buyers, agri experts, banks, NBFCs & others. Some of its major clients are Namboothiris, Terragreen Agritech Ventures, BWDA, Navjeevan NGO, SEEDS & more. Recognized by DIPP, Govt. Of India under Startup India Initiative, the company has been incubated by technology business incubator, Tamil Nadu Agricultural University. With a team of great mentors possessing rich knowledge in Banking, Core Agriculture, Big Data & Rural Strategy, Rajeev concludes, “As sustainability is the core mantra to success, we aim to create value for the farmers and other critical players in the Agri value chain domain. Soon we are coming up with a big data and analytical reports along with a scorecard for the farmers that will help them to avail the loan easily.”

Key Management:
Rajeev G Kaimal, Co-Founder, MD & CEO
With over seventeen years of experience in the Banking and financial industry, he specializes in the field of Business & Rural Strategy, Project Management & Business Development. He has been recognized as one of the 50 Most Influential Rural Marketing Professionals in the country by the Rural Marketing Forum of CMO Asia in Feb 2016. He has been felicitated with the Most Talented Marketing Professional Award at The Financial Services Marketing Summit & Awards conducted by World Marketing Congress in Nov 2016.

KVM Rajkumar, Co-Founder, JMD & Chief Performance Officer
An Investment Banker turned Agriculturist with over Sixteen years of experience in Deal origination and Deal Execution (as big as $220Million) in Agriculture, Renewable energy, Food Processing, Information Technology, Infrastructure and BFSI. He has worked as an Investment Banker with reputed cos like Times Group & IFCI. He was ranked as one among the top 25 Promising Debt Management Consultants by Consultant Review, Jan 2017 Edition.

Organizations they Serve:
• FPOs
• Farmers Societies
• Institutional Buyers
• Agri Experts
• Inputs&Implements manufacturers
• AgriTech Companies
• Agri R&D
• Banks & NBFCs
• Insurance Companies