Chief Design Officer & Co-Founder
An engaging user experience (UX) and an easy-to-use user interface (UI) is a key factor that consumers take into consideration when choosing to use a product from among other similar products. Perdix ensures that for the consumer, the experience of using a product is meaningful and intuitive, and that the experience scales as a product’s user base widens. The experience of working in varied domains like healthcare, ed-tech, fitness, ecommerce, fin-tech and more, has
We believe great UX and UI has to be a manifestation of a product’s value proposition to an end-user
Perdix was one of the first companies to design tailored content like emojis and stickers for messaging app users in India. They have worked with almost every messaging app including Facebook They started out three years ago, and have worked with several start-ups and multinationals. “Being a fast moving start-up ourselves, we have no trouble working with start-ups who are looking to go-to-market as soon as possible, and are working on highly user-centric solutions, and having worked with big multinationals very early on, we are also comfortable working with process-oriented larger companies with an expectation of high quality work,” adds Ranju.Messenger, Skype, Viber, LINE, WeChat, and others. “We are currently exploring
What makes Perdix stand out is their experience of having worked in vastly different domains. “We follow an academic approach and have a well-defined industry standard design process,” asserts Ranju. Perdix conducts week-long design sprints before undertaking most of their projects that allow them to quickly identify and build new features for a product and test these features out, enabling the client to make an informed decision while committing to a long term investment on the project. “Creating a product experience that is appreciated by users across India’s geographically, culturally, socio-economically diverse set of users is a challenge every consumer facing product company faces. The demand for quality UX and UI design is hence, skyrocketing. Good design can help in creating a great first impression, even for products that are focused on tasks that are generally considered to be uninteresting like workforce communication (Slack) and tax filings (ClearTax). We believe that great UX and UI has to be a manifestation of a product’s value proposition to an end-user,” concludes Ranju.