The Public Relations(PR) market in India is experiencing a remarkable surge driven by several key factors today. The rapid digitization and widespread social media adoption have heightened the demand for PR services, necessitating online reputation management and broader audience engagement. Government initiatives like ‘Make in India’ and ‘Digital India’ have attracted foreign investments, fueling the need for PR support in market entry and brand establishment. The growing aware ness of the importance of PR for brand building and crisis management has further spurred its adoption across industries.

In this evolving landscape, Accurate Media emerges as a frontrunner, redefining industry standards and setting new benchmarks. Founded in 2012 by Rejeesh Rehman, a former Regional Bureau Chief of a prominent TV channel, Accurate Media has been a beacon of innovation and professionalism in the PR sector. From its modest beginnings, where it primarily assisted national agencies in disseminating press releases in Kerala, the firm's trajectory has been nothing short of remarkable.

Accurate Media achieved a significant breakthrough when the Kerala Cricket Association entrusted the firm with managing its public relations a decade ago. Since then, the firm has provided unwavering support through ten international cricket matches and numerous cricketing events. Significantly its recent accomplishment includes its association with the Kochi Biennale Foundation, the driving force behind the unique Kochi-Muziris Biennale, India's

sole international contemporary arts festival. In addition to this, the firm proudly offers its expertise to the Blind Cricket Association in Kerala, serving as both a PR agency and a consultant.

The cornerstone of the Accurate Media’s USP lies in its capability of delivering results-driven PR solutions tailored to each client's unique requirements. The firm is resolute in its commitment to nurturing lasting client relationships, exemplified by its round-the-clock availability, operating 24/7,365 days a year. This steadfast dedication is underpinned by a robust foundation of integrity, transparency, and the consistent delivery of tangible, measurable results. Many clients have chosen to remain loyal for extended periods, a compelling testament to Accurate Media's consistent track record of success.

Accurate Media provides a comprehensive suite of PR services, including media relations, strategic communications, content creation, reputation management, and crisis management. Its flagship service, strategic communications, involves crafting customized communication strategies aligned with clients' goals. The firm upholds the highest standards of quality and effectiveness through continuous training, client feedback, data analytics, and a commitment to staying ahead of industry trends. Accurate Media’s expertise in crisis management is another cornerstone of its services, routinely updating crisis plans, conducting simulations, and monitoring emerging crisis trends and best practices.

“While Accurate Media has thrived in this ever-evolving land scape, we advocate for greater government support to the service sector. Currently, manufacturing and IT receive considerable attention in the MSME sector, but other service industries, such as public relations, also deserve recognition and support”, emphasizes Rejeesh Rehman, CEO.

Accurate Media prioritizes employee-friendliness and has been offering work-from-home options to its staff long before the pandemic. This flexibility particularly benefits female employees, allowing them to balance work and personal life effectively. The firm recognizes the challenges faced by married women who wish to pursue their careers while fulfilling family responsibilities and supports them by providing the flexibility to work from home whenever needed, ensuring a more meaningful work-life balance.

Looking ahead, Accurate Media envisions a future where it continues to shape India's PR landscape. The firm aims to expand its client base, and services with emerging technologies, and further fortify its team's expertise in new and diverse industries. With a forward-looking approach, the firm plans to leverage artificial intelligence and data analytics to provide even more data-driven insights and advance sustainability and social responsibility initiatives to align with evolving global trends. Accurate Media is committed to setting industry benchmarks for excellence and innovation while upholding the highest ethical standards.