Prantae: Design. Device. Detection
Aseem Mishra, Co-Founder, CEO
Sumona Karjee, Founder/Director
"Being researchers, we were prompted to know more about the disease and its diagnosis. After extensive research, we found that the problem is much bigger than it seems and occurs in almost six percent of pregnancies in the country which are never recorded in the healthcare system. That's when we decided to enter the space and do something about it which then sculpted the foundation of Prantae," informs Aseem Mishra, Co-Founder and CEO. This marked the beginning of Prantae. Started in 2015, the Bhubaneswar-based startup aims to develop diagnostic solution primarily in the pregnancy
Despite thriving in an environment where there was no awareness around the issue and people were not ready to invest in the idea, Prantae has come a long way. Currently, the biotech startup is relentlessly working on making molecular prognosis available by merging cutting-edge technological applications. Through Prantae, Sumona and Aseem are trying to sensitize more and more people about the shortcomings in the healthcare system and paving way for its product amidst the prevailing cultural and social taboos in the society.
With its high-end easy-to- use self-diagnostic product portfolio, Prantae is trying to bring a wave of consciousness among the people about the shortcomings prevailing primarily in the pregnancy healthcare sector
With a strong team of 12 people and four mentors, the company had received immense support from the government and now further plans to venture in both B2C and B2B markets through its customer-oriented and design-led products. It is expected to launch its first product in the market by March next year which will be a B2C model. In the next four years, Prantae aspires to launch four new high-end diagnostic products in the market and is also looking forward to extending its reach to the rural market as well.