Radka: Offering Affordable Luxury for The Modern Woman

Radhika Gupta,FounderThe pandemic saw a huge growth in the rise of Ecommerce platforms, especially for those apparel brands that leveraged this opportunity to reach out to the farthest customers through an online presence. Radka is a women’s premium clothing and accessories brand, founded in the year 2020. It is primarily focused on providing high quality fashion at reasonable prices featuring styles in classic, flattering, and contemporary silhouettes. It has a mix of party and casual wear, including dresses, tops, bottoms and jackets. Designed for the modern woman, Radka’s designs and prints are feminine and chic, bringing you clothing that is stylish and timeless. Contemporary styling, feminine prints and accessible pricing gives Radka an edge over other brands.

Inspired by life wisdom and personal experiences, Radka's elegant and feminine designs serve as a positive daily anchor that not only make women look and feel their best, but also empowers them to exude beauty and strength in any situation.

International Quality for A Luxurious Feel
When it comes to luxury shopping, customers chose this segment over the others specifically for quality, design and fit. The ‘luxury’ notion in India is mostly linked to prices; the higher the price, the more luxurious the product. This proves challenging for those who want to shop for high quality products at affordable prices.
Radka is placed in the affordable luxury segment. The brand creates products as per the needs and aspirations of the target audience. That’s why they are able to carve a distinct place in the market.

Radka manufactures everything inhouse with least outsourcing to ensure high quality standards are maintained. Everything from designing, styling, stitching, finishing and packaging is done within the company premises. The team at Radka ensures that the products give a luxurious feel to their customers, leading to customer retention.

Radka is empowering women to look their best on every occasion

The company started its business online and this allowed it to cater not only to urban cities but to the small towns of India too. The brand has received a good response from the market for its designs and affordable pricing. It has been approached by many well-known Ecommerce platforms for the same in the year 2020-21. As a startup brand, the recognition that Radka got was huge and it is already associated with big names like Pernia’s Popup Shop & Myntra. Instagram was a huge tipping point where fashion influencers showcased Radka apparels and those were loved by the customers.

Radhika Gupta, the founder of Radka, started her entrepreneurial journey by importing international brands into India in 2004 with the aim of realizing the gap in the industry in India for affordable fashion. Having grown up amidst garments at her father's garment export house, Radhika had been fascinated by the fashion industry from a young age.

Therefore, it was only natural for her to pursue a formal education from NIFT, Delhi, and later pursue a master’s in Fashion Management from SDA Bocconi, Milan.

Capsule Collection For Every Season
Radka launches capsule collections at affordable pricing every season and the designs, prints and quality are loved by its customers. Encouraged by the positive response from customers & its rising popularity, Radka plans to expand its presence on other Ecommerce platforms as well. It has tie-ups with international Boutiques in US and UK and plans to further import from there. It also plans to add more technology on its website and add styling tips for its customers to have a better experience while shopping.