In recent years, cloud kitchen startups have revolutionized the culinary scene by offering a flexible and cost-effective solution for modern food service. Born out of the need to adapt to changing consumer preferences and technological advancements, these companies offer delivery only and takeout options, utilizing shared kitchen spaces and advanced technologies to optimize operations. Nashik-based SaladO is redefining healthy fast food in India with its exceptional salads that surpass the taste of traditional options. As a solution-oriented company, the firm aims to provide convenient access to nutritious meals while offering affordable options for home cooks to start their healthy cloud kitchen.

The inspiration for the startup SaladO comes from a personal journey combined with professional expertise. “Founded in 2021 by my wife, Riya Kamlesh Rohra, and me, an Investment Banker with a passion for scaling ventures, we aim to build SaladO to revolutionize healthy eating habits across India. Starting with a small kitchen, we expanded to over 200 cloud kitchen franchisees, with plans to reach 500. Our vision is to establish a comprehensive network before launching our app, making it easy for users to access our delicious salads nationwide through weekly, monthly, or yearly subscriptions”, says Kamlesh Rohra, Co-Founder. SaladO aims to build a vast network before its app's full scale launch, covering all of India. Users can easily download the app and subscribe to weekly, monthly, or yearly plans, enjoying its salads nationwide.

SaladO not only caters to the growing demand for healthier meals but also addresses the challenges individuals face in meeting their nutritional goals amid social occasions and gatherings. In today's health-conscious society, where people are striving for a healthier lifestyle, it offers a viable solution. For those committed to fitness and wellness, the company’s offering fits perfectly with their goals, ensuring they can enjoy nutritious meals even when meeting up with friends.“In June 2023, we introduced 'SaladO Cafe', a pioneering QSR concept in India, offering innovative dishes like Salad Dosa, Salad Pizza, and more. This marks a significant leap in food innovation, aiming to revolutionize healthy eating options. We are piloting the Cafe Model in select cities. If successful, we'll seek Series A funding to open 50 company owned SaladO Cafes, primarily in major metros across India”, says Kamlesh Rohra.

SaladO blends innovation with flavor, offering a unique fusion of health & convenience

Empowering Entrepreneurs

SaladO’s core offering includes a range of packages tailored to the needs of aspiring entrepreneurs and individuals looking to enter the food business. With its franchise model, the company offers a unique opportunity for individuals to enter the Quick Service Restaurant (QSR) industry at an exceptionally low cost. This minimal investment opens the doors to a lucrative business that not only offers the sale of its famous salads but also the opportunity to earn income through franchising. At SaladO, innovation is at the core of its ethos, as the firm continuously strives to implement cutting-edge practices in the food industry. By using the latest technology, the firm competes with industry leaders such as Domino's. SaladO's upcoming app promises a seamless ordering process that can compete with renowned platforms with a more easy and smoother ordering experience.

Through its integration with DotPe and Petpooja, SaladO seamlessly integrates with kitchens, ensuring easy access to healthy options. Looking ahead to the future, particularly by the end of 2025, the company is poised for significant growth and expansion. “With plans to raise substantial funds in Series A funding, around 10-12 million euros, we aim to fuel our ambitious expansion strategy. Through strategic investments, we envision establishing company owned outlets spanning across India, with a target of nearly 50 outlets nationwide”, adds Kamlesh Rohra. As the firm embarks on this journey, it remains steadfast in its mission to redefine the food industry landscape and promote a culture of wellness and vitality.