Samaki: Where Quality & Trust Speak Volumes

Ashok & Vivek Talluri,Co-FoundersFood is indeed a great medicine, however, most ingredients around us today are full of toxins and harmful chemicals. To further complicate matters, awareness and accessibility for organic products is very low. Though people today are more conscious about using organically produced ingredients, choosing a trustworthy brand is crucial. With immense love, care, and respect for your health and the environment, Samaki (formerly The Urban Farm Co) is a brand full of goodness, striving to go beyond organic while offering fresh, high quality products to its customers.

Although many brands are entering the organic food sector, there are several gaps in the supply chain. Right from transparency and trust, the system has many gaps. Hydroponics farming, for example, is touted as Organic, something not permitted anywhere else in the world. Due to lack of regulatory oversight, such practices are commonplace and consumers unfortunately suffer the consequences as a result. Samaki provides that transparency, trust, and exposure with its unique farming practice called Aquaponics. The company monitors the production as per high-quality standards and differentiates itself from other cotemporaries.

Co-Founded by twin brothers Ashok and Vivek, Samaki is on a mission to bridge the gap between consumers and healthy, fresh, chemical-free food. In the Food Industry,
where toxic chemicals have become a norm, Samaki prides itself on embracing Aquaponics production methods. "All our vegetables are produced chemical-free using Aquaponics technology (a controlled biological process). We ensure to not use any acids and chemicals to create the nutrients for the plants. We use the waste from in-house grown fish in the Nitrogen cycle to create nutrients for the plants. With solar panels and rainwater harvesting technology, the entire system is self-sufficient, and only requires labor, seeds, and fish food to produce organic leafy green vegetables, with 95 percent less water usage than comparable production methods", the company claims.

Embracing Organic in its True Sense
While they may sound the same, Hydroponics and Aquaponics are similar but quite different. The founders stated, "According to international standards, hydroponics is not considered to be organic at all, due to the chemicals and acids used to create artificial nutrients. In India, hydroponically cultivated produce is claimed organic due to a lack of regulation and oversight. While we were operating in Eastern Africa, we were exposed to, and had to operate by international standards. However, aquaponics was the go-to cultivation technique to get the benefits of improved productivity while retaining organic certification. We wanted to bring that awareness to our country while increasing trust in the supply chain. We hope that the Indian consumer will become aware of the benefits of this production method, and we invite anyone to reach out to us for more questions and information on this".

Samaki strives to make healthy eating something available to everyone

The Distinct Features
The company is marching forward with two major goals; making farm-fresh food easily accessible for customers and allowing people to establish healthy eating habits. Sharing about the USP of the brand, they informed, "All our offerings have a 3x shelf-life, are ready to eat, and are grown organically. It helps the consumers because they no longer must shop as frequently for fresh salad, and have no additional preparation to consume our product, which goes back to one of our desires of making healthy food more accessible. Additionally, our flagship product is ready to eat; saving tons of time for our customers. Close to 80 percent of our customers purchase every week, and we are efficiently meeting our goal of making people cultivate healthy eating habits. Moving ahead, we look forward to distributing to many other regions in India and adding newer segments like Plant-based meat and salad dressings to the portfolio”.