In the fast-paced retail space, maintaining seamless operations such as inventory management requires more robust solutions than manual data entry. Despite several dedicated software solutions being available on the market, the industry lacked a comprehensive 360-degree solution, causing frustration. To resolve this issue, Shelf Monk AI stepped in as a single-point, complete solution, preserving data integrity by automating the process through image recognition.The Shelf Monk platform evolved from a first iteration that was a clean, custom-built application for manual data entry into an automated solution that objectively captures verifiable ground truth. Catering to the FMCG sector, the solution identified critical India-specific challenges of low-end device problems, and connectivity challenges.
Shelf Monk evolved to tackle the lack of high-end or flagship devices which resulted in inconsistent image quality through a massive optimization effort and resolving the non-existent connectivity through a completely offline design.
End-to-End Capabilities
Having designed a completely end-to-end platform for the FMCG lifecycle, Shelf Monk’s uniqueness comes from its automated training pipeline powered by generative AI . This helps create thousands of synthetic training images from a single pack shot, cutting the onboarding time significantly.
Moreover, the platform’s advanced asset health checks which leverage AI to verify correct branding usage for campaigns is a big advantage. This capability also assesses for planogram compliance within the display, ensuring purity.
The distinctive promo docker feature developed at Shelf Monk is another feather in its cap. This feature intelligently extracts vital promotional details from across formats of shelf-edge talker, resolving critical issues of promotion tracking effectively. Shelf Monk’s handholding approach makes it a preferred partner, simplifying client journeys from day 1.
“We are fundamentally shifting retail execution from a manual, error-prone process to one that is automated, verifiable, and data-driven. We focus on redefining metrics, redefining compliance, and redefining decision-making with our platform which delivers actionable insights in near real-time - often in under 60 seconds”, shares Ashoke Kumar Seth, CEO, Shelf Monk.
Leadership that Inspires Success
Shelf Monk’s success is attributable to its multidisciplinary DNA. The company is built on the backs of a robust leadership and diverse expertise across retail and operations, and AI and tech. This deep knowledge has enabled the firm to identify the right problem to solve and build the right solutions. The interaction of these disciplines makes its innovation practical.
Guided by this expertise, the company has planned a strategic future roadmap. A key focal point for the firm is its next technological frontier: on-device or ‘edge’ processing, which would involve running the AI model on the user device. This game-changing development is expected to enable instant and precise insights.
“The new technology that we are planning to unfold is the engine for our integrated "flywheel" strategy, which has three pillars we're pursuing in parallel including deepening our moat, broadening our market, and expanding our value proposition”, adds Ashoke Kumar Seth.
Targeting aggressive expansion across offerings and reach throughout carefully selected geographies, as well as broadening its value proposition by building new, high-margin analytics and forecasting products, Shelf Monk is strategically becoming a vital intelligence partner for the FMCG segment across India.
The distinctive promo docker feature developed at Shelf Monk is another feather in its cap. This feature intelligently extracts vital promotional details from across formats of shelf-edge talker, resolving critical issues of promotion tracking effectively. Shelf Monk’s handholding approach makes it a preferred partner, simplifying client journeys from day 1.
“We are fundamentally shifting retail execution from a manual, error-prone process to one that is automated, verifiable, and data-driven. We focus on redefining metrics, redefining compliance, and redefining decision-making with our platform which delivers actionable insights in near real-time - often in under 60 seconds”, shares Ashoke Kumar Seth, CEO, Shelf Monk.
Leadership that Inspires Success
Shelf Monk’s success is attributable to its multidisciplinary DNA. The company is built on the backs of a robust leadership and diverse expertise across retail and operations, and AI and tech. This deep knowledge has enabled the firm to identify the right problem to solve and build the right solutions. The interaction of these disciplines makes its innovation practical.
Having designed a completely end-to-end platform for the FMCG lifecycle, Shelf Monk’s uniqueness comes from its automated training pipeline powered by generative AI
Guided by this expertise, the company has planned a strategic future roadmap. A key focal point for the firm is its next technological frontier: on-device or ‘edge’ processing, which would involve running the AI model on the user device. This game-changing development is expected to enable instant and precise insights.
“The new technology that we are planning to unfold is the engine for our integrated "flywheel" strategy, which has three pillars we're pursuing in parallel including deepening our moat, broadening our market, and expanding our value proposition”, adds Ashoke Kumar Seth.
Targeting aggressive expansion across offerings and reach throughout carefully selected geographies, as well as broadening its value proposition by building new, high-margin analytics and forecasting products, Shelf Monk is strategically becoming a vital intelligence partner for the FMCG segment across India.
