The WealthTech industry is revolutionizing wealth management by utilizing technology to offer more accessible, efficient, and personalized financial services. Advancements in AI, data analytics, and automation are democratizing financial planning, with digital solutions catering to a wider, tech-savvy audience. The demand for virtual advisory services is increasing, particularly among younger generations, with trends like ESG investing also rising. Despite data security and regulatory compliance challenges, the sector continues to expand, collaborating with traditional financial institutions to create more inclusive services. Simplify Money leads the way in this transformation, offering an AI-powered app that helps users track finances, set goals, and receive tailored, real-time financial advice, acting as an intelligent and empathetic guide to navigating their financial journey.

Revolutionizing Financial Guidance

Simplify Money is a WealthTech startup that combines technology and personalized advice to empower individuals to manage their finances. Kuber.AI is at the core of its offerings, an AI-powered financial companion that provides unbiased, judgment-free financial guidance through voice and text, supporting multiple local languages, a first in the industry. The firm’s unique approach focuses on accessible, goal-based financial planning, covering essentials like tax and wealth planning with hyper-personalized tips. Unlike traditional advisors who often serve only high-net-worth clients, Simplify Money aims to democratize financial advice. Founded by former colleagues Parag and his partner, Manu, after personal financial

setbacks in 2020, the company’s vision is to offer a financial mentor to help users navigate personal finance, avoiding common pitfalls.

“We envision a future where financial advisory is accessible, judgment-free, and available to all. With a clear mission to reach 10 million people in five years, we aim to be a comprehensive, one-stop financial hub, enabling users to manage finances, eliminate debts, and receive tailored advice without fear of judgment. Recognizing the sensitive nature of finance we also take the human out of the loop, using AI-driven technology to create a trusted and scalable solution for India’s vast middle class”, speaks Parag Kapoor, Founder, CTO, and CEO. Available on both the Play Store and App Store, the platform combines AI with financial literacy efforts, reaching users through engaging content on social channels, workshops, and seminars, all to foster a wealthier, financially literate society.

If you can’t simplify money, then Simplify Money

Simplify Money sets itself apart in the WealthTech space with a focused mission and cutting-edge technology. Targeting young professionals, a largely underserved segment in personal finance, the company offers a tailored, hyper-personalized approach using AI to provide affordable and accessible financial advice. Most services remain free, ensuring that even those new to finance can benefit from the platform. The AI-powered engine offers context-specific recommendations and learns from each user’s unique profile, delivering judgment-free advice. Built on a robust cloud-native architecture, the firm scales effortlessly, able to support millions of users without delay.

Built on a robust cloud-native architecture, the platform scales seamlessly, enabling it to support millions of users without delay. As the firm expands, it maintains a strong commitment to security. “We prioritize user security through end-to-end encryption, regular security audits, and compliance with global data protection regulations. User data is anonymized and stored securely to prevent unauthorized access”, shares Parag Kapoor.

User-Centric Growth

Simplify Money thrives on user feedback, integrating it into agile cycles for continuous improvement. Users can share thoughts via voice or text, helping the team prioritize needs. Over the past six months, even during beta testing, the company achieved weekly updates, reflecting its commitment to rapid progress. The marketing team also adapts content based on user interests to make finance engaging. Looking ahead, the firm expects significant growth by 2025, with AI at the core of personalized finance solutions. The firm plans to expand through strategic partnerships, enhancing financial literacy and offering integrated services, aiming to become the leading platform for accessible, technology-driven personal finance.