Startups have grown at a phenomenal pace over the past five years and India today is home to over 72,000 startups. Startups face many challenges such as fierce competition, finding the right talent, financial management, and finding the right partnerships that will work. 90% of all startups fail within the first five years. Start-ups can impress investors if they have a prototype or an MVP (Minimum Viable Product). But to accomplish this, startups need vast resources to create full-fledged teams to work on their ideas. Applify, a company head quartered in India with operations in the UK, US, Singapore, and UAE aims to help companies get over this hurdle. The company provides 360-degree solutions and world-class digital products.

The company delivers world-class app design and user experience. Applify has built custom-made applications for all platforms, whether iOS or Android, smart TV or Tab, or wearable technology. Applify prides itself on putting the client's interest first. The company has expertise in several technologies and tools and focuses on ensuring a delightful end-user experience with the applications.

AvantGarde Digital Services
Applify has three different service lines StartX, DevelopX, and TeamX. StartX is a lifeline for anyone planning to start a new product, brand, or business unit. Starting with an idea, StartX creates the blueprint and wireframe for any product and creates UX and UI designs. The addition of style and structure results in a clickable prototype of that concept or idea.

DevelopX is a service that covers all stages of app development, from design to development. It covers all the parameters that are included in the product building. DevelopX is Applify's apex offering to its clients. DevelopX allows ample flexibility to clients while ensuring rapid product development.

TeamX is a service where the company provides a designated tech crew that manages all the stages of the digital transformation of a product. With this service, Applify can assemble a knowledgeable team with a variety of skill levels. The client gets flexibility in managing the size of the team, depending on project needs. Applify also takes over the day-to-day

management of the team. Given the paucity of technical resources in the market, this is a service that eases the burden of product development for clients.

Applify is a designled company. The Applify team begins its problem-solving with the consumer and spends ample time understanding the target audience, their interests, and their habits for digital usage. The user experience team spends 3 to 4 weeks understanding user needs and creating an amazing app experience.

Applify believes in being 'masters of one' as opposed to being 'Jack of all trades'. This undiluted focus leads to client satisfaction.

Applify has three different service lines StartX, DevelopX, and TeamX. StartX is a lifeline for anyone planning to start a new product, brand, or business unit. Starting with an idea, StartX creates the blueprint and wireframe for any product and creates UX and UI designs

Technology that leads the way
Technology is evolving rapidly every couple of years. This necessitates that all companies upgrade their skills to stay relevant. Applify is no different and adheres to a constant cycle of upgradation of existing and learning new skills.

The company is betting big on Blockchain and Web 3.0. and believes all major transactional and social products in use on a daily basis will become blockchain-based within the current decade. With this belief, the company is striving to be one of the top companies in the whole of South East Asia at the forefront of building blockchain products.

Alliances & Network
While working on developing a product in 2014, two childhood friends realized there was a lack of designled app development and a good user experience in India. This led them to found Applify and had a 25-member team with several clients within a year.

With nine years behind them, Applify today operates in five countries providing state-of-the-art digital services to clients like Mixpanel, BharatPe, Caratlane, and Sapien Network. Applify has been an active part of the partnership program for MixPanel, helping them reduce costs and grow their business.

For Sapien Network, the company has helped them build the world's first sovereign digital nation and ensured delivery excellence at lowered costs. Applify also helped MeListen the biggest media group in Singapore, launch a RadioFM app and manage over 25 million users on the platform.

Applify has had a very successful run with a steady 60-70 percent YOY growth over the past five years. The team's hard work and passion have made Applify an attractive company to investors. There is renewed interest in the company post-pandemic. The company is looking to an exciting future as the digital workforce leader in NFT and blockchain-backed app.