Any successful business always has a clear, strong brand. It’s vital for any business to create a compelling brand for them to determine how the target audience reacts to events, items, or situations. Brands are now aware of the importance of connecting with their audiences and expressing themselves. Every brand that has been in the market for decades is currently looking to create an identity that is both striking and unique. This has given opportunities to digital solution firms like Koffeetech Communications to work closely with brands from various industries and understand the needs and demands of their consumers. Currently, the company is proficient in providing strategies to brands ranging from pharmaceuticals to technology. Equipped with a young team that is capable of coming up with brilliant ideas for different brands, Koffeetech Communications is headstrong towards achieving exemplary success in the world of communications.

Koffeetech Communications enables brands to engage with their audiences. To serve the purpose it uses different tools by strategizing them for massive impact. The services are broadly divided into five main categories, such as Branding, Consulting, PR, Web development, and Digital Marketing. In Branding, the company helps brands create their unique identity presence among the audiences by combining unconventional ideas with effective strategies. In the consulting space, it provides in-depth consultations to such budding entrepreneurs and guides them with the statistical analysis of the market for successful business launch. When talking about PR, Koffeetech helps brands with PR strategies that enable them to make the most out of their communication opportunities. Besides this, the company houses a strong team of web developers who come up with engaging website designs for the different brands that are SEO friendly too. Also, it chooses the best social media platforms for the brands by identifying their target audiences and generating maximum engagement and leads by implementing effective strategies.

The company creates trends seamlessly, thanks to the resourceful young minds that are constantly looking out for new ways to engage the audience. “We approach every new idea openly and examine every aspect of the same before implementing it for our clients. We utilize numerous tools to create engaging trends that promote communication for brands,” says Jaykumar Rathod, Founder.

The Journey
Koffeetech began its operation in 2016 as a digital marketing company that offered branding and digital marketing solutions to different clients around the globe. The major operations were equally handled by Jaykumar and his wife Mrs. Parita Rathod. Her contributions have significantly influenced the progress of Koffeetech and set the company on the path of success.

With a supportive co-founder and an energetic team, the company is ready to take on new opportunities. Throwing light on, Jaykumar asserts, “Tapping into the various segments of digital marketing, I adopted the method of brand communication and offered the same to all the clients. The formula reaped great results, and hence, Koffeetech Communications changed to “Koffeetech Communication.”
The initial days were tough and the team had to encounter challenges in terms of lack of resources from the clients and getting them to adapt to the changing trends of the industry. With increased interaction and frequent meetings, they were eventually able to educate their clients on the different aspects of communication.

Koffeetech Communications enables brands to engage with their audiences

The company is blessed by a robust team consisting of incredibly talented in their domains. Their curiosity and exuberance fuel them to explore new avenues and come up with creative ideas that not only impress the clients but also engage the audiences. “We work closely with constant communication between every department, which enables us to create a friendly work environment fostering great ideas. Every project is approached with an innovative mindset, thorough research and brainstorming sessions, and this helps us exceed our client’s expectations,” he mentions.

The Transformation
Over the years Koffeetech has come a long way and has carved a niche in the industry. It is recognized for its different initiatives and awarded for the same. Some of its achievements include being an ISO certified company, a Startup India registered company and an impeccable 90 percent retainer of clients.

In the coming years, the team has a progressive outlook towards Koffeetech Communications which drives it to set high targets and accomplish them. Currently, they are focusing on the expansion of the organization both internally and externally. “Our success milestones include on boarding more than 100 clients, extending our services to international clients and increasing our workforce from 25+ to 70+ employees by the end of December 2020,” he shares.



“Considering the industry landscape and our future plans and targets, we have a lot to cover in a short period of time. We are already in the process of connecting with international clients, especially in the Middle East. The team is making headway in simplifying communication for our clients with their audiences by utilizing the latest services added to the deck,” he concludes on a positive note.

KEY MANAGEMENT
Jaykumar Rathod, Founder
Jay is very proactive and result oriented person. He is technically very sound and manages his work well. He is also very innovative and always tries to bring in excellent ideas to solve different problems.

Parita Rathod, Director
Parita has been a strong support behind the success of Koffeetech Communications. Under her leadership, the company has reaped great results.

OFFERINGS -
Business Consulting, Sales Consulting and Implementation, Digital Brand Communication, Public Relations, Branding
OFFICES -
MUMBAI