Northeast India, as the tag line, says ‘Paradise Unexplored’ is blessed by spellbinding natural picturesque beauty, flora & fauna, and rich historical & cultural heritage. In spite of many natural beauties, this region in India is still a place of last visited by the tourists. The region is a tourist paradise which can be created as a place for trekking, mountain climbing, and adventure sports if proper infrastructure is developed and is being promoted efficiently.

Though the Indian government has taken necessary steps and been offering financial support for the development of tourism infrastructure, promotion, and marketing, performance and development is different. Still, one of the major constraints of Northeast tourism development is the lack of proper or alternative means of transport to visit various tourist places. Spotting the potential, Jay Agarwal established Hill Peak Tours – the best car rental service provider – in 2014.

About Jay’s Brainchild
Hill Peak is one of the most preferred car rental service providers based in Kolkata. It has a proven track record of providing all types of cars and cabs on rent to the tourists at affordable prices. It provides services in Darjeeling, Gangtok, Siliguri, Bagdogra, and various other beautiful destinations of East India. It relies on scientific route planning and preferred for delivering punctual, economical, customized, and courteous services consistently. With Hill Peak by your side, renting a car becomes faster and easier. “There are various hotels in the Northeast region, but there was hardly any provider of cars on rent at affordable prices. People were landing up in Bagdogra and took cabs to reach different destinations like Darjeeling or Sikkim. Seeding of the idea to set up Hill Peak was born out of the same issue. So, we came forward to help tourists in an organized way through our venture,” says Jay, Proprietor, Hill Peak Tours.

Hill Peak focuses on improving customer experience by using advanced booking technology, which is mainly done through its website. It has tie-ups with a few hotels across the Northeast where the travel agents help in bookings. It also has a reservation office in Kolkata, and the major chunk of bookings comes from digital marketing. Hill Peak helps the tourists with pick up and drop facilities from the airport, stations to their respective hotels in and around the hilly areas. It provides local sightseeing along with inter-State transfer and all major attractions in Nepal, Bhutan, Sikkim, Pelling, Namchi, and Kalimpong. The cab drivers are hired based on references and are trained for the hospitality business regularly. “There are a lot of travel agents who aren’t specific about what they offer. Car rental is our prime focus, and we are looking forward to it. We have our fleet of cars, vendors, and we only cater to people who are looking for land packages,” he adds.



Like any other startup, Hill Peak also had their share of ups and downs. Some of the challenges faced by the company were natural calamities like landslides, rain, & snow, road blockage, and unprofessional behaviour of the drivers. Jay firmly believes that growth isn’t about the acquisition of money; it’s about getting the client satisfied with excellent service.

Hill Peak focuses on improving customer experience by using advanced booking technology, which is mainly done through its website

Hill Peak has a team of 12 members who cater to reservations, operations, and marketing. It has staff in Gangtok and Darjeeling locations who look after the guests. With a growth of 20 percent year-on-year, Hill Peak plans to other hill areas including, Himachal, Uttarakhand, and J&K shortly.