Expletus: Generating Impact Advertising, Long Term Branding & Sales Conversion
Abhishek Chachan, Founder
Advertising has been shaping the facet of companies for years, assisting them gain marketability and boost sales of goods and services. To elevate trades further, this industry has come up with a set of creative tactics encompassing the various media outlets targeting both the national and international market. Usually, organizations endeavour to propagate about themselves and acquire significant primacy in the global market. However on the contrary, there are firms and businessmen who choose to get a hold of the local market. To facilitate this, a strategy called hyperlocal advertising was introduced for businesses that intents to concentrate on a particular area or attract a specific group of customers. It basically homes in on to build a relationship by bringing to the fore the common penchants between the customers and the concern.
“Expletus is launched with the forethought of expediting businesses, enabling them to reachout to relevant people and optimizing their strength and ROI. Holding on to Data and Technology we aspire to heighten client’s revenue and reduce irrelevant marketing spends. I want to make Expletus Labs a localised 360 degree market reach out, tracking and customer care engagement platform where even an SME can get the benefit of a complete customer centric marketing,” says Abhishek.
Rome was not built in a day nor was Expletus. It has come into being when ideas melded notions and experience. It has gradually evolved in this three years grappling with the ups and downs. Among the many snags, the major difficulty it had to encounter was that of audience targeting. Since the company promotes hyperlocal advertising, it has been a daunting task for the company to puzzle out the specific group of people. This
Expletus has already worked with companies such as Vijaya Bank, Vardhman Health, Lybrate, ICICI bank and many more It has been and still aims to assist clients with digital transformation. It aspires to become a leading hyperlocal platform in the country. And to do so it has contemplated to go PAN India by incorporating DSA approach, thereby launching its branch in most cities in India.