Noted for its astonishing growth rate, today, India is the third fastest growing ecommerce market in Asia-Pacific region. Increasing Internet penetration, adoption of smartphones and lower data rates are completely changing the way India shops. As per the studies of eMarketer, India’s ecommerce sector will be worth 71.94 billion USD by 2022. Market experts comment that online shopping space in India is expecting a great leap and the journey has just started. This positive outlook of Indian ecommerce sector poses a huge set of opportunities for domestic handicrafts markets that are yet to be tapped. Right now, our skilled artisans are not getting a better space to showcase their variety in highly fragmented market. Country’s handicrafts sector, which employs about 70 lakh people directly or indirectly still stands far from benefitting from digitalization and ecommerce. To enable skilled artisans to sell directly to the market and earn better, Boontoon.com, an ecommerce company, opened up a new vista: it created a powerful medium connecting the artisans with national as well as international audience.

"To enable skilled artisans to sell directly to the market and earn better, Boontoon.com, an ecommerce company, opened up a new vista which created a powerful medium connecting the artisans with national as well as international audience"

Coming from IT background, Amit Khemka, Mani and Garima Baheti, three energetic and young minds behind BoonToon, set off together to create an amazing online gift shopping destination that can make contributor and recipients feel special. The platform offers a diverse collection of handicrafts which covers marble crafts, wood crafts, German silver items and Rajasthani handicrafts and a variety of products including painted wooden handmade boxes, jewellery boxes, dry fruit boxes, handcrafted wooden magazine holders, Meenakari marble champagne bottle, decorative Pooja plate, sculptures and so on. From return gifts to Diwali gifts, anniversary gifting, house-warming to corporate gifting, BoonToon caters to the preferred gifting needs of the end consumers in the modern eraaccording to their ethnic as well as contemporary taste and preferences. Amit Khemka, CEO, BoonToon comments, “The website’s exclusive range of products has a joyful impact enhanced by their high quality, style and individuality. Our comprehensive network has up-to-date delivery services and a state-of-the-art feedback mechanism in order to make sure we stay on the road of improvement. We also make custom products according to the unique and novel wishes of our esteemed buyers on demand. We receive and deliver orders in bulk too and, hence, we always prove

that we have the best organization to fulfil the wishes of millions of people all around the world with 100 percent satisfaction level.”

Started with an initial investment of Rs.5 lakh,today, BoonToon has come a far way ahead by settling all their challenges through their core team’s clear vision and determination. Amit well handled production and customer service part of BoonToon and Mani took the responsibility of developing the online portal innovatively while the en- tire digital marketing campaign has been proactively main tained by Garima. This ingenious start-up, till date, has managed to serve more than 1000 happy customers(retail or bulk) within and outside of India successfully. Presently, company is receiving repeated orders from USA, UK, India, Australia, Singapore, Germany, Canada and many more countries.

Boontoon has now become one of the biggest portals for wooden, brass, metal, copper and earthen handicrafts and also renowned for Jaipur based blue pottery, Meenakari, Kundan and other gemstone articles. “Our dedicated craftsmen who never compromise on their arts and crafts for anything kept us inspired and moving in this entire jour ney. Further, as a team, BoonToon makes sure that we deliver eye catchy and pocket friendly products to customers across the globe efficiently on time and with high quality. Keeping these principles forward, we envision that India’s culture and tradition would be renowned all over the world so our artisans can improve their living standards and attain the appreciation they deserve, ”Amit concludes.