Adda247: Government Job in your Pocket
Co-Founder & CEO
Coming from a rural background and not so easy accessibility to quality education,Anil Nagar sincerely attempts to take quality education to masses and providing
Delivering education in both online and offline mode, last year,Adda247 had more than 2 crore online users, out of which 2 lac were paid users.
Anil success whims knew no bounds. In 2012 they launched their first online portal bankers adda.com (dedicated portal focused on bank jobs),followed by SSCAdda.com, Adda247 App, Adda247 YouTube Channel and CTET Adda. Currently, Bankers Adda alone attracts more than 2 crore users every year.“We had 60 lac+ users on SSC Addalast year. Our Adda247 App(available in Android as well as iOS version)has more than 2 million downloads in short span of around
Training the Brightest Minds
Living by the motto of ‘Government Jobs in your Pocket’, Adda247’s flagship online products include Video Courses (SD Card Based and Tablet Based), Online Mock Tests, e-books Magazines, amongst others. The company also provides classroom based training programs through their flagship brand Career Power. “While, we are focused on delivering educational services through online mode and make it accessible and affordable to everyone, our offline centres (under the brand Career Power) help us in building credibility among aspirants and also act as a support system to online education delivery,” he says.
Delivering education in both online and offline mode, Adda247is a unique company, which is leading the segment in both offline and online mode.While it trained more than 80,000 students in its various classroom programs across India,it had more than 2,00,000 paid online users.This is a nascent market. “Although, we are the market leader but still our penetration is just about 1-2%(total aspirants vis-à-vis enrolment with us). Our immediate aim is to increase our market penetration and take it to atleast 25 percent in next 3-4 years. We are also focusing on making online delivery of Education more efficient by incorporating tools like Artificial Intelligence (AI) and Machine learning”.