The Indian fintech market has been on an upward growth trajectory over the last five years. This is evidenced by an increase in both the number of fintech companies founded and the investment they have attracted. As per the Global Fintech Hub 2018 report, the average percentage of fintech users in the country is 57.9 percent, behind China's 83.5 percent and much higher than developed countries' 34.2 percent. With a strong technological ecosystem as its backbone and a huge market base with a low penetration of financial services, the Indian fintech market holds immense potential.

At this juncture, the country has created an ecosystem that provides startups an opportunity to exponentially grow into big businesses. Right from delving into a range of unexplored segments to engaging with foreign markets, the startups are delivering innovation that was previously difficult to achieve. One such startup is Gurugram based Wealthfund, a leading online personal finance and investment platform. As a part of ecosystem, it has got 25000+ registered users in the first year of operations. "Traditionally, specialized investment advisory services were the preserve of only high net worth individuals. There was a need to deliver highly dedicated investment advisory services targeting the mass

segments which is growing with rapid pace. The most efficient way to cater to the mass segments is through a tech enabled platform. As a result, we created Wealthfund,"says Faizal Imtiaz, Wealthfund.

As a user friendly online investment platform built on robust technology, Wealthfund gives the users access to mutual funds from leading fund houses in India

As a user friendly online investment platform built on robust technology, Wealthfund gives the users access to mutual funds from leading fund houses in India. It uses the process of investment product selection by providing the customers with a predefined life stage or event based investment option which can be used to achieve the desired financial goals. This helps in simplifying the complexities traditionally associated with choosing the components of a portfolio of financial products, and helps customers focus only on the objective of their investments. It also offers a customized portfolio to clients with financial planning. "Additionally, we have a range of tools like a budget and expense tracker to help you on your way to better savings," he mentions. The platform has an innovative capability to provide investment advice not only on the basis of financial performance of an asset class but also as per the suitability to the client i.e portfolio allocation as per their wealth & life cycle. Wealthfund is also able to pass on the savings from its platform to investors as it has lower transaction related expenses as compared to traditional brick and mortar platforms.

The Growth Story
Wealthfund has come a long from where it began. It has become a trusted name in the area of technology driven wealth and portfolio management tools.

From inception we have built a team with the skills and experience required to deliver a seamless service to our customers. Part of our success has been due to our ability to work alongside the leading fund houses in the country and our partners," he says. In the near future Wealthfund intends to enter into the insurance and loan aggregator platform for the similar mass segments. "Building on our base of registered users from more than 128 cities in the country we would like to offer them additional services to be a one stop financial planing platform",he concludes.