Twirl.store: Converting Fashion to a Sustainable Cycle
Founder & Managing Director
To solve this problem of over flowing wardrobes that seems to plague, the Twirl model of retail was ideated. The platform is said to revolutionize the retail space now by not just acting as an ecommerce platform selling clothing, accessories, home decor but also by making fashion a sustainable circle through its SHOP-BUYBACK-SELL process. “Our customers are incentivised for sending their old clothes to us so
Twirl.store believes in minimising wastage, conserving resources, meeting the clothing requirement of the needy as well as women empowerment
While the retail space at present looks over-crowded but it fails to please the choices of customers because of the mass-produced poor-quality offerings. Consumers naturally seek unique and different designs, affordable prices and environment friendly products. As a one-stop platform serving today’s generation, Twirl.store understands the needs of the modern consumer and delivers quality products that are in accordance to their preferences.
One Platform. Multiple Benefits.
Known to be a first of its kind platform, Twirl.store provides unique features to the customers which ensures hassle-free shopping of limited-editions, handcrafted products- clothing, accessories, home/office décors. Shipping facilities for all of the products are easily available. The platform further ensures buyback system. “Every piece of Twirl clothing comes with a unique Buyback policy so that if
Additionally, for customers with overloaded wardrobes, Twirl offers the perfect solution-send those unwanted clothes to Twirl and be rewarded with points to shop new things. “When a customer shops from www.twirl.store, she gets to choose from unique, designer, handmade products ensuring that she always stands out in the crowd,” she adds.
The success of Twirl is not just in numbers but in the love it gets from customers across the country, the thousands of followers on Social Media. In fact, several corporates have come forward to appreciate and partner with Twirl.store in its mission to reduce cloth wastage. The team believes their true achievement remains in being able to provide clothing to the hundreds of people in slums/villages every month and the smile on those faces that work as their motivation.
Summing up the Roller Coaster Ride
With a girl powered team, Twirl believes in minimising wastage, conserving resources, meeting the clothing requirement of the needy aswell as women empowerment. However, increasing awareness about Twirl.store and getting more people involved in this sustainable movement is the immediate goal. Based on customer demands, Twirl is likely to make its entry in the offline retail space also.“There is actually lot of new, exciting things that’s going to happen this year and the team is very excited for the journey ahead,” smiles Sujata.