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Prolore Search Marketing: Integrated Digital Marketing Strategies

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Harsha Jadhav,FounderWorking as an SEO executive in London post graduation placed Harsha Jadhav in a unique position; one of being immersed in some of the most innovative digital marketing environments in Europe, and with access to a fast growing talent pool in Bangalore, India.

Having executed a project with a London based client while liaising with a Bangalore based agency sowed the seeds of inception for what was to become Prolore Digital, a specialist holistic SEO agency.Prolore Digital was founded in 2011, upon Harsha’s return to Bangalore, a result of specialist experience, domain knowledge and a demand for digital marketing services.

Since inception, Prolore Digital has delivered online search marketing services, combined with content and strategy to local and global clients including Enventure, Zoomcar, Nasscom and Princeton Digital among others.

Established as an agile boutique agency, professionalism, creativity and technical excellence form the basic tenets of customer and service delivery. “The team are passionate about digital search and social marketing, and are always up
skilling in the digital marketing space. This stems from a genuine love of what we do, and enthusiasm and hunger for innovation in a highly dynamic field. We have to be the best, to deliver the best,” said Harsha.

Building highly optimized search and social marketing campaigns with the right mix to achieve defined targets and sustained growth, Prolore strives to be completely transparent


Holistic Digital Marketing Services

Building highly optimized search and social marketing campaigns with the right mix to achieve defined targets and sustained growth, Prolore strives to be completely transparent.

“All our engagements are monthly rollovers and do not have long term contracts. We deliver tailored responses to achieve long-term results for clients and that ensures the retainers continue. We only employ ethical and best practice techniques that are well within the guidelines published by Google when it comes to SEO. Our web and mobile app development practices are agile and very ‘available’to the client with quick turn-around times” , says Harsha.

Prolore develop websites, web applications, Android and iOS apps. Additionally, Prolore’s flagship SEO service helps clients’ website rank better on the search engine result
page. We’re not a package based offering, but take a holistic approach to achieving organic growth that contributes not only to web traffic but also to revenue. This is ties into an ‘organic ROI’.

A Healthy Work Culture

Underlining the success of the team, Harsha talks about maintaining a friendly work culture in the company. He also talks about how important being mentored by his father and other friends has been to the success of Prolore. “We have always been reliant on the positive revenue streams generated from within the company. We do not currently intend to look for further investment though we have had some interest in the recent past,” he says.

The growth of the company over time signals exciting times ahead. We are a small, but ambitious lot. We have recently setup operations in Melbourne, Australia."We believe it is an extremely competitive, but promising market, with opportunities available to agencies that truly place their customers first. Our aim is to not only be a service provider, but a partner. We do this by understanding the business, and building custom solutions that will truly elevate them. We aim at strengthening both the Indian and Australian markets in the near future and then looking at further international expansion. Our model is to create self-sustaining agencies under the banner of ‘Prolore’ and in an ideal world, ‘Prolore’ would be a network of digital agencies in all English speaking countries”, concludes Harsha.