Chennai based Fyndus, a hyper-local deals
discovery platform connecting customers
and merchants across multiple services provides users with pocket-friendly deals and offers from stores anywhere around them. A location- based customer engagement mobile app, Fyndus primarily has two focused areas for its e-commerce platform that makes it unique in a busy marketplace. The first is its focus on local merchants and promoting medium and small businesses in the digital marketplace. The other key business strategy is its consumer data policy where it shares consumer and merchant data with respective users and gives them opportunities to opt out and never use the data and finally, we reward consumers for sharing their data. “We believe that our approach with a focus on enabling local markets to compete in the digital marketplace and our consumer data policy will define the business strategy for
e-commerce globally,” says Vinoth Sudaroli, Director.
Fyndus began its operations at a time when most of the existing solutions were focused on the consumers but were not aligned with the merchants. The founding
team of Fyndus could well perceive the
gaps in the existing and growing e-commerce market. Throwing light on, Vinoth asserts, “We started with the mantra that Fyndus will be both consumer-focused and merchant-centric. We were able to generate good foot traffic for our merchants

ranging from big-name merchants and smaller unknown merchants. This was because we had exclusive deals for the consumers and lowest cost of promotions
for the merchants.”

The Journey

It’s beyond doubt that team Fyndus has continuously strived to hit every milestone to reach greater heights. “There are challenges at every step. It is with persistence and dedication to a common cause that we persevere through the challenges,” he mentions. For market strategy, the team listens to the voice of the customers, understands their issues and tries to zero down to a possible solution. Blessed with a dynamic team,
Fyndus has come a long way, over the years. “We have enjoyed success, nevertheless we have had our share of roadblocks but we always got together to figure out the strategy to move forward. We plan to continue to learn and evolve to
march to our success together,” he mentions. Team Fyndus believes in that their approach with a focus on enabling local markets to compete in the digital marketplace and their consumer data policy will define the business strategy for e-commerce globally.

A Bright Future Awaits

Since inception, Fyndus has shown consistent growth in terms of services, revenue and volumes. It started in Chennai and then grew to multiple locations in Tamil Nadu including Coimbatore, Salem and
Erode. Further, it plans to grow its platform globally with its North America launch. “We have a couple of founding stage investors and key mentors that have helped us build our success story. We are currently registered to operate in 9 countries and will roll out our solution
as we continue to grow,” adds Vinoth Sudaroli.

The company has officially tied up with IITM to start a new initiative in delivering the food in Dabba system within IITM campus. It’s a joint initiative to waste management and no plastic. “We
are delivering 200+ orders in IITM campus on every day through Dabba’s,” he adds.

Fyndus is currently registered to operate in 9 countries and will roll out the new solution soon

In the coming years, Fyndus has plans to continue its success with growth in new territories and expand its service offering locally and globally. “We are gearing up for our launch in North America with our US market leading the way. For the continued growth of our enterprise,
we are in the process of our Series A round of investments in the United States,” he concludes on a positive note.

Fyndus Facts
• The company was established in 2016, initially with the local deals platform
and followed by integrated e-commerce system
• Fyndus’ growth is demonstrated by the quick acquisition of users and expansions of our merchant base across the globe. It
is positioned to deliver its services seamlessly to anywhere in the world.
• The company’s strength lies in its people and its visionary approach and our application provides the ability for
businesses to reach customers through their mobile devices, offering a cost effective advertising channel
• Fyndus works hard to provide the best deals on the best things to do, see, eat, andbuy in a city