Construction activities in India are moving at record pace, governed by the demand for world-class infrastructure. Yet riddled with the complexities of delays, fragmented vendor networks, and lack of transparency, the construction industry has, for a long time, suffered inefficiency in materials procurement. Recognizing the untapped potential for streamlining end-to-end material procurement for the sector, inspired the establishment of B2B Genie, a Jaipur-based startup.

On the mission to simplify procurement in this sector, the company goes beyond supply to become reliable long-term partners for construction professionals. Developed by visionary founders, B2B Genie has been on a pioneering journey, expanding dynamically from traditional materias to sustainable alternatives, catering to the evolving consumer needs. Built on technology, accountability, and a future-ready mindset, B2B Genie addresses everyday challenges in construction logistics bringing clarity to logistics, inventory, and costing. The company’s journey has been shaped by on-the-ground learning and a constant push to raise the bar.

Innovation-Driven Solutions

With sustainability as a core focus, and innovation its fuel, B2B Genie has innovated a range of sustainable construction materials and solutions that drive value.Its innovations include the cement saver which minimizes cement usage without compromising durability and strength, and ball mills that improve grinding efficiency in plants, help reduce CO2 emissions, costs, and energy consumption, while boosting output quality.

To further sustainability, the company’s focus extends to site operations. It designs durable and reusable shuttering materials that lower formwork wastage and provide better lifecycle value. Moreover, B2B Genie supplies fuel-saving devices, capable of minimizing fuel consumption for heavy machinery and generators. Together, these products and solutions lower impact on the environment, while performing better, and smarter.

“What sets us apart is our approach to sustainability, for us is n’t just a label, it’s built into the way our solutions function. We’re not just offering eco-friendly alternatives, we’re providing products that actively improve efficiency, reduce overall costs, and deliver better performance onsite”, shares Rohit Bhusari, Co-Founder, B2B Genie.

Thoughtfully designing every product and solution from the cement saver to epoxy coatings and green concrete solutions, the company is driven to change real-world problems, while simultaneously supporting sustain ability goals. Changing the narrative, one product and solution at a time, B2B Genie is committed to shifting sustainable construction from a ‘nice-to-have’ feature to a competitive advantage.

The powerful team behind this active movement comprises 50-60 technical experts working specifically on cement saver across verticals from product development and testing to customer support and field application. Bringing hands-on knowledge and agile modification capacity, the team instrumentally makes cement saver a reliable and scalable offering. Six dedicated specialists work on ball mill operations to ensure performance and output excellence. Separate teams beyond the core groups comprising engineers, R&D professionals, logistics experts, and sustainability consultants together forge the company’s vision and propel its growth. Bringing diversified experience and a shared mindset towards problem-solving, the team bridges innovation with execution.

Moving Ahead Passionately

On the mission to redefine construction materials procurement and making sustainability and efficiency the new standard in the industry, B2B Genie has charted an ambitious course for its future. The coming five years mark a period of growth as the firm scales its marketplace platform, expands reach across major construction hubs domestically and overseas, and develops and commercializes more alternative materials for wider applications.

Achieving these goals will be supported by investments in technology, talent, and partnerships. Digital infrastructure enhancement to integrate predictive analytics, inventory optimization and smarter logistics is underway. Simultaneously, it's strengthening its R&D and technical teams to boost innovation, and forging strategic partnerships to build a sustainability-focused ecosystem.

Leveraging these efforts, the firm aims to reshape the construction materials procurement sector into a smarter, cleaner, and more resilient landscape.