Dilip Kumar Guha
Since its inception in 2017, Tejom Digital has been offering online communication solutions, viz, web & app developments, social media, ecommerce management, contents, graphic designs & audio visuals, and planning to executing highly effective online ad campaigns.
Digital Media is no longer the future, it is the present
Tejom Digital has been a strong advocate of digital media for business growth. Anirban Guha, Founder of Tejom Digital says, “Digital Media is no longer the future, it is the present. Brands, especially in the MSME category, that do not embrace digital media would soon find themselves in a difficult spot. By digital media I do not mean sporadic presence in sites like Amazon, Google and Facebook, I am talking about a holistic approach, end-to-end digital communication”. He goes on, “I have started my career with The Times of India, fresh from B-School. Over the last decade and half, I have seen the mediascape change dramatically. But what happened in the last couple of years, actually time wrapped my 6 years forecast. Digital Media is now here, big time.”
About the approach for a successful digital campaign, he mentions, “Our thorough study of clients and their competitions, the P's, the available data and the forecast, gives us perspective when planning and executing a campaign in the digital space. Might sound a cliche, right message, to the right people, at the right time, with more quality impression share over the competition, and then exploiting competitors’ communication gap is the recipe.” “Then you need a good kitchen like us”, he quips.
Looking at the Future
Mr. Guha concludes, The time is volatile. The pace of change is like taking on Shoaib Akhtar after facing Venkatesh Prasad all your life. We are trying to keep ourselves updated. At this critical juncture, our main aim is to deliver results for our clients efficiently. As of now, we are focusing on helping clients, especially the start ups & the MSMEs, adapt to the changing digital mediascape, and offcourse build lasting relationships.