Tejom Digital: Changing Advertising Landscape

Dilip Kumar Guha,Photograph courtesy

Dilip Kumar Guha

Photograph courtesy

Indian advertising market is expected to grow at a CAGR of 11% during the forecast period of 2022-2027 to reach INR 1253.2 billion by 2026. The growth of the advertising industry is dependent on the media consumption habits of the consumers. Since the last couple of years digital media is having an unprecedented growth, while traditional media has gone slightly off road. The pandemic and the recurrent lockdowns, have pushed the consumers to online media. More and more people are now reading, entertaining, netbanking and purchasing online. Technological break throughs ever increasing reach of internet and mobiles has also contributed to the growth of digital media. As a result, the leading brands are routing a considerable share of their advertising budgets in digital advertising. It still remains quite a challenge for brands to adapt to the ever evolving digitalplaforms, understand the egagement drivers. set up realistic KPIs, and create content in accordance to a set a objective. To this challenge, it requires indepth knowledge and expertise of the digital media. It may not be financially viable for most start ups and MSMEs to employ digital marketing profesionals; may even prove counter productive at times, Tejom Digital, a Kolkata based digital marketing agency, has been helping some of these organizations across

India, get optimum results within their budget utilizing the digital media.

Since its inception in 2017, Tejom Digital has been offering online communication solutions, viz, web & app developments, social media, ecommerce management, contents, graphic designs & audio visuals, and planning to executing highly effective online ad campaigns.

Digital Media is no longer the future, it is the present

Go Digital
Tejom Digital has been a strong advocate of digital media for business growth. Anirban Guha, Founder of Tejom Digital says, “Digital Media is no longer the future, it is the present. Brands, especially in the MSME category, that do not embrace digital media would soon find themselves in a difficult spot. By digital media I do not mean sporadic presence in sites like Amazon, Google and Facebook, I am talking about a holistic approach, end-to-end digital communication”. He goes on, “I have started my career with The Times of India, fresh from B-School. Over the last decade and half, I have seen the mediascape change dramatically. But what happened in the last couple of years, actually time wrapped my 6 years forecast. Digital Media is now here, big time.”

About the approach for a successful digital campaign, he mentions, “Our thorough study of clients and their competitions, the P's, the available data and the forecast, gives us perspective when planning and executing a campaign in the digital space. Might sound a cliche, right message, to the right people, at the right time, with more quality impression share over the competition, and then exploiting competitors’ communication gap is the recipe.” “Then you need a good kitchen like us”, he quips.

Looking at the Future
Mr. Guha concludes, The time is volatile. The pace of change is like taking on Shoaib Akhtar after facing Venkatesh Prasad all your life. We are trying to keep ourselves updated. At this critical juncture, our main aim is to deliver results for our clients efficiently. As of now, we are focusing on helping clients, especially the start ups & the MSMEs, adapt to the changing digital mediascape, and offcourse build lasting relationships.