The boom in telemedicine platforms and services in India has been unprecedented, propelled by diverse visionary startups addressing gaps in the healthcare sector. In creasing accessibility to healthcare services, medical consultations, tele-prescriptions and at home delivery of medications has largely been the format adopted by the majority of companies within this landscape. However, the sector still lacks a comprehensive ecosystem where outpatient care prescription data and complete patient records are maintained. Identifying this gap, Poongundran Krishnamurthi founded Healthbridges Technologies.

Healthbridges Technologies has been envisioned and built as a dual platform that addresses prevailing in efficiencies in the system through capabilities catering to doctors as well as patients. By developing a connected care ecosystem with its people-health and people-health pro solutions, the platform creates a seamless healthcare provider patient integration. Navigating through the market gaps like inadequate digital literacy, online teleconsultation cultural issues, and concerns about data security, the user-friendly platform features strategic implementations to boost reach and user trust. With a personalized approach and integrated solutions, the company is elevating telemedicine’s landscape in India.

Robust Medical Ecosystem

With a dual-platform People-Health for patients, and People-Health pro for doctors, Healthbridges Technologies bridges the gap by direct secured video call in patientcare. The platform’s user-friendly interface, mobile

- first approach, and proprietary clinical decision support tools differentiate it from other telemedicine platforms. Its distinction also stems from the provision of comprehensive EMR to doctors, complete with scheduling, prescriptions, video consultations, and analytics. The app’s patient centric features including longitudinal health record, appointment history, e-prescriptions, and the ability to connect with home-care services.

The HIPAA and Indian health data guidelines compliant platform makes virtual consultations, specialist care across branches like diabetes, gynaecology, dermatology, and mental health, simple. Services like video calls, e-prescriptions, remote monitoring (which is still being developed) are just a click away. To further boost patient confidence and trust, verified doctors are onboarded to the platform post rigorous examination of their MCI/State Medical Council registrations and credential checks. Post onboarding requirements like FAQs, self video training, EMR App usage, and soft skills are mandated to enhance patient experience. The platform is also known for personalized services.

“Personalization is driven by our integrated health records and AI-supported pre-consultation questionnaires intake, which helps doctors understand a patient's current condition and health history before a tele-health video call. The platform also facilitates reminder to follow-up visits. Patients are reassured through visible credentials, pre-visit reminders, and post-visit feedback mechanisms”, shares Poongundran Krishnamurthi, CEO, Healthbridges Technologies.

Growing Strategically

Since its inception, Healthbridges Technologies has come a long way in enhancing its presence and fostering trust through unrelenting innovation and commitment to quality. The company’s growth approach, built on a few key pillars has proven to be a gamechanger. Through Doctor-led advocacy, which is the primary pillar, the platform focuses on empowering enrolled doctors to promote the platform to their patients.

Its approach towards social media digital campaigns that targets both Meta, Google as well as LinkedIn are strategized to reach the target audience through various mediums and increase visibility of the platform. Through localized digital campaigns, the company targets social media and WhatsApp outreach across urban and semiurban areas. Lastly, its emphasis is on building community partnerships by forging collaborations with resident welfare associations, pharmacies, and diagnostic centres to increase visibility.

The combined impact of these practices and multichannel reach has allowed the company to rapidly boost organic and steady growth. As it moves ahead, it aims to continue penetrating a wider audience base, in addition to enhancing its services to encompass home visit services and pharmacy delivery, enabling patients to receive complete coordinated care from the comfort of their homes.