The Pant Project: One-stop-shop for All Modern-age Pant Styles & Needs

Dhruv & Udit Toshniwal,  FoundersThe Pant Project is a timeless fashion brand that provides custom-made bottom wear through its e-commerce platform for consumers all across India & the world. The company came up with the idea for the brand in December 2019 and officially launched in October 2020. They have sold over 50,000 pants since inception and served over 30,000 customers, offering a range of products from formal pants to chinos to joggers and jeans.

The company's primary concern was to resolve the fit issues and offer the most comfortable pants to customers. When most people shop for bottoms in retail stores, they frequently don't find in-between waist sizes or pants for extra-tall or short people. Custom pants provide a full tailor-made solution to this issue.

Fashionable, Sustainable, and Innovative All in One
"My family has been in the apparel business for the past 45 years and we have extensive experience in global manufacturing, product development, and design, which enables us to provide our customers with high-quality global products at accessible prices. From a product innovation standpoint, all of our fabrics have at least two inches of stretch, are durable and easy to care for, and are supremely comfortable to wear.
In addition, in terms of sustainability, we used the highest sustainable raw materials in our fabric, including recycled polyester from PET bottles and liva eco viscose. Even the packaging for the order is plastic-free and is made of paper, adding another level of sustainability. We also provide ethical employment to a large number of Indian tailors and support local economies," states Dhruv Toshniwal, Founder of The Pant Project.

The company distinguishes itself from competitors by being one of the custom-made brands focusing on fit and comfort. It also offers personalized free monogramming where customers can add the initials of their name on the trouser. The services like free alterations ensure customers are delighted with the fit of their garments. To amplify its growth, the company is always focused on product innovation and constantly launching relevant products for the client which are new and relevant. Their recent launches are a flexible waistband and all-weather essentials that are water-repellent, highly breathable, and durable.

All of our fabrics have at least two inches of stretch, are durable and easy to care for, and are supremely comfortable to wear

Furthermore, the business prides itself on being a digital-first brand and has 50k+ followers on social media and over 300,000 unique monthly visitors on its website. The Pant Project’s strong commitment to technology and data allowed customers to place orders and have their measurements saved forever. The use of sophisticated algorithms and data science also allows the brand to get the fit first time right for 93 percent of their customers. Produce is only manufactured once the orders are received with a just-in-time inventory management system that prevents waste from being produced and dumped in landfills.

Moving forward the company plans to become a leader in the bottom wear category to accelerate its growth, keeping the brand exciting and relevant for consumers. A strong emphasis on repeat customers and customer satisfaction has been discovered in sales across India, from the Northeast, West, South, East, and Central, tier one and tier two cities, men and women. The company website has over 5,000 five and four-star reviews, and repeat customers account for nearly half of the sales. These are significant indicators of a company's progress and we wish the brand the best for the future.