Tistabene: A Young Online Fashion Jewellery Brand
Founder and Managing Director
Tistabene's turnover in 2018-19 is 4.50 crore and it is expecting YoY growth of 70 percent in the coming fiscal year
Tistabene is born out of Jaipur, which is a hub of jewellery. The idea to venture into the fashion industry was primarily because of its ever growing yet challenging nature. "It was easy for us to find sources in Jaipur as it is the nerve center for jewellery trade. This gave us a better understanding of the market and further led us to find that gap where we could place our brand as a bridge," he mentions. Prior to its inception, Siddharth went through regressive market research to find the gap in the market and strategically position the brand. Along the journey, he found the lack of quality product in fashion jewellery at fair prices. Either they were highly priced with low quality or at throwaway prices with low quality. This made him realize the need of creating a niche in the market.
Over the years, Tistabene has carved a niche in the market. It has partnered with leading delivery services to ensure secure and timely delivery. "Our quality acceptance shows in our very low return rate, i.e. less than 5 percent in comparison to the
e-tailing industry standard of around 25 percent returns,"he adds.
Initially, Tistabene commenced its operations with a team of four members and in a span of two years has expanded to house a team of 50+ employees. The company's turnover in 2018-19 is 4.50 crore and it is expecting YoY growth of 70 percent in the coming fiscal year. "Our future roadmap is to give the brand an all inclusive shape that is fashion forward yet classic in its approach, introduce more fashion products, gradually keeping intact our motto, which is quality with fair prices We have a shop in shop business model which has currently reached a figure of 40 and we are still striving to make our presence nationwide in coming years,”he concludes.