What happens when a passionate individual strives to resolve the wide spread challenge, is the creation of a unique and driven business. Such is the story of Greenviv, a D2C skincare brand founded in 2013, that provides 100 percent natural, toxin-free, and handcrafted skincare. Born out of the concerns of a mother, stemming from her early years around the harsh effects of chemical-laden skincare products, Greenviv represents all natural formulations designed in the founder, Meenakshi Thakran’s own kitchen, truly free from all sulfates, parabens, synthetic ingredients, and preservatives.

Witnessing the toll that harmful chemicals had on her skin, and her loved ones, she sought an authentically natural remedy which led to her to curate products using pure herbal extracts, nourishing oils, and nature’s most effective ingredients. The gentle, toxin-free formulations are handcrafted with the utmost care to provide safe and effective skincare options free from any synthetic chemicals.

Products that Heal and Nourish
Selecting the best of ingredients that nourish, heal, and protect, Greenviv promotes skincare that actually cares. The brand is known for crafting products that embody its commitment to purity, safety, and sustainability by ensuring every product is free from SLS, parabens, artificial fragrances, and harmful chemicals. This focused approach makes these products suitable for all skin types, and even for babies, just as Meenakshi Thakran intended for her own baby.

“Our mission is to redefine personal care by offering authentic, chemical-free, and handcrafted products that promote skin health without compromise. We aim to educate consumers, build trust, and inspire a shift towards clean beauty”, shares Meenakshi Thakran, Founder, Greenviv.

The company’s offerings are wide ranging, encompassing face care products, hair care products, body care products, and baby care products. The complete range of products within each of these categories, whether it be herbal face washes, scrubs, masks, serums, creams, gels, toners, lip masks & scrubs, body washes, shampoos, hair oils, conditioners, hand washes, hair packs, lotions, sanitizers, etc., are created in small batches to ensure quality.

Authentic ingredients, superior product quality, consistent manufacturing in small batches, ingredient transparency, consumer education, and sustainable packaging are all cornerstones of Greenviv’s ethos. These fundamentals not only set the firm apart but have enabled it to transform its mission into a movement for those who refuse to compromise on quality, purity, and safety.

Focused on quality, the brand exposes every product to rigorous quality tests, ensuring all ingredients are sourced ethically, and free from pesticides and contaminants. At the same time, emphasis is laid on using safe and plant-based preservatives that help maintain freshness, while dermatologically tested formulas ensure safety.

Growing Strategically
Leveraging user-friendly e-Commerce platforms for a seamless shopping experience, and social media engagement to offer skincare tips and host live Q&A sessions, the brand has strategically increased its visibility and ensured it reaches the right audiences for the products. Committed to authenticity and transparency, the firm has established reliability in a competitive domain, which has enabled it to flourish.

“The story of Greenviv is one of love, concern, and a deep commitment to purity. It all began in 2013 when a mother, driven by her passion for natural living, set out to create skincare products free from harmful chemicals”, shares Meenakshi.

Keeping on this path, the firm’s future aspirations include expanding its presence in global markets, achieving international certifications to demonstrate its commitment to excellence. It also plans to launch new product lines including Ayurvedic skincare and wellness blends. To achieve its goals, the firm aims to leverage AI-based skincare diagnostics for strengthening D2C sales, and enhancing its sustainable packaging innovations to minimize impact, shaping the future of skincare worldwide.