Typsy Beauty: Bringing International Beauty Standards to the Fore through Innovative & Multi-functional Products
Kairavi Bharat Ram
Products Customized for Indian Skin Tones
Typsy Beauty is a new-age brand competing to be a global player in the makeup industry. It is poised to be an unconventional brand, targeting an inclusive and gender-neutral millennial audience. The brand champions new global concepts in beauty, while weaving in aspects from the Indian sensibility.
Typsy Beauty’s products are authentic and innovative, and created in the finest labs across the world, including beauty hubs like
“I am delighted to be able to share my dream of creating a beauty brand that stands for quality, innovation, authenticity, and inclusivity at every level. I am keen to drive this business on these very virtues and appeal to a millennial audience which I know at this point is underserved by the generic standards of the beauty industry. I am certain our edge and creativity will shine with this audience and we can take pride in being India’s first-ever conceptual beauty brand”, says Bharat.
Typsy Beauty has not held back in being experimental, yet hits the nail on multifunctional products that work well for Indian skintones
Attracting More Traction through Social Media Platforms
Each product offered by Typsy Beauty has a story to tell, and a problem to solve. With functionality and innovation at the heart of the brand, Typsy Beauty also wants to build a community of makeup enthusiasts through a unique platform it calls the Typsy Tribe.
Typsy Beauty's distinctive portfolio has a wide range of product offerings that include dual sided Eyeliners, Eye shadow palettes that work for the full-face, blushes containing 3-in-1 ultra pigmented formulas & highlighters developed using innovative wet-powder technology.
The packaging of the products also adds to the list of Typsy Beauty’s USPs, providing quirky elements and an edgy appeal while being rooted in the brand’s ethos. There are new products soon to make their launch in the segment in a forthcoming year including putty blushes, dual & mini lipsticks, face setting powders, and more. Each product is made of highquality, with an excellent colour pay-off and works well on all Indian skin tones.
Typsy Beauty product range starts at Rs.650 and is available exclusively on their website. The brand, whilst being a D2C setup, will follow an omni channel approach.