United270: Building Brand Equity through Creative Storytelling

 Romel Joseph & Jeff Emmanuel,    Co-FoundersDigital media is playing a major role in the lives of consumers today. Reaching these consumers require creativity. There are many traditional creative digital agencies servicing clients. In this competitive landscape, United270 is a young company established in 2021 and has 15 employees. United270 is a communications laboratory. The company believes in taking tried and tested creative strategies, turning them around, making them relevant, and giving them a refreshing avatar through efficacious story telling. The company embraces experimental thinking in the execution of new ideas brands.

United270 is a new generation creative and technically savvy outfit. The organization prides it self as an innovator and storyteller. The company is staffed with a lean team of innovators, story tellers, and engaging video content creators who have the expertise to build experience design, interactive gaming, and create content-rich videos. This expertise coupled with speedy execution has allowed them to build brands in a digitally dominated era. In parallel to the creative expertise, the company is building a hybrid team with UI, and UX coders, gamers, digital and AI scientists, research storytellers, design thinkers, and industrial designers who can create relevant content in the world of digital brand building.

Keeping pace with future trends
Creative thinking on digital platforms is constantly changing. To keep pace with this change Jeff, co-founder opines that the clients need to be moved to use virtual reality (VR) and augmented reality (AR) in their digital campaigns. VR and AR in addition to
brain computer interface (BCI), are the future tools for the metaverse. The company is working to educate clients on the importance of these new trends in the digital world. The company has a strong VFX, 3D, and technology team to help execute these trends.

The senior leadership team consists of four people with extensive experience across national agencies such as Lowe, Ogilvy, JWT, Mc-Cann, and Rediff. Amongst them, the team has over 50 years of experience across 100 brands. The brands include Louis Philippe, Van Heusen, Tanishq, Titian skin, Fastrack, Simon carter, LP jeans, Flying Machine, Idea Cellular, Britannia, Faasos, Swiggy, Grofers, Hotstar, Zee Network, Times of India, Radisson, Ford, Hanes, Ashok Leyland, Saudi Telecom, Cultsport, Chumbak, Olx, 3M and others. The team does not want to do things the traditional way and wants to be known for new, cutting-edge approaches. The goal is to partner with clients and not work for them.

The core leadership team starts with Senthil Raman, who is the head of brands and operations. Senthil comes with extensive experience and has played a key role in establishing a successful start-up. Sreekumar Lakshman is another leader who heads the Cochin branch as Chief Creative Officer. Co-founder Jeff and Sreekumar, share several awards and accolades between them, including the coveted Cannes.

Jeff Emmanuel, Co-Founder

United270 in its short existence has accomplished a lot. The firmhas launched a Cultfitbr and through a 360-degree national campaign and partnered with Hometown, a retail furniture chain. The company Co-founder Jeff Emmanuel had previous done the digital content and launched the campaign for Chumbak, for which Sara Ali Khan was the brand ambassador. In addition, he has done well completing a Digital launch campaign for Puma (BFC jersey launch) and launch digital content shoots for Van Heusen jeans, casuals & so on.

United270 is looking at a bright future. The companyis well established in the south of India with headquarters in Bengaluru and an office in Cochin and looking forward to an expansion in the north. The firmhas a warm and friendly environment at work with no hierarchy. United270 is looking to integrate and partner with data agencies, digital outfits, experimental studios, and research firms around the world.