Venturing into this creative sec-tor came with its own set of problems. While spreading awareness on the value of hand-crafted products in the market which is over-taken by Chinese products involved a lot of effort. Addressing all these in an organized way, now people are more likely towards hand-made and customized products. With the growth of the landscape, the company is offering home decorating which is known for classic beauty aligned to the modern world. The products are known for its versatility, a traditional theme that is great at complementing the setting of any home design.
"Urbantage is where people dis-cover an extraordinary experience of décor, sculpture, art pieces and furnishing that are in complete harmony, connected by a symbiotic bond that helps transform your house into the work of an artist," says Purvi Sinha.
The salient differentiator of the brand is that every piece is carefully designed in the hands of traditional artisans from its raw stage to
Throwing light on the best in class offerings, Tarang mentions, "We are catering to a wide selection of quality products, especially hand-crafted items of modern and traditional art by experienced craftsmen. These products are crafted out of raisin/fiber making them a lot more durable than others that too, at affordable prices."
Urbantaga is catering to a wide selection of quality products especially hand-crafted items of modern and traditional art by experienced craftsmen
Complying with the norms of vaastu and fengshui the products show versatility in terms of beauty, form, and style. Apart, from these eye-catchy materials, Urbantaga also offers some irresistible men's apparel hand-crafted with traditional chikankari on fabrics brought straight from the heart of Indian states. The portfolio includes India's own khadi, denim and a variety of imported range.
Eyeing the bright future, the company which is operating in Lucknow and Gurgaon is looking for-ward to expanding the presence in several states and countries. It has already entered the international market such as the US, Poland, UK among others, and received an overwhelming response from the clients there. The brand is not only present as an e-commerce plat-form but also owns offline retail outlets in Bangalore, Hyderabad, Pune, and others. It is also aiming to expand offline stores in the up-coming years.