Veraku: Elevating Men's Grooming With Gentle & Effective Products

Chetan Middha ,Founder & CEO

Chetan Middha

Founder & CEO

Over the past decade, the realm of commerce has witnessed an upheaval, courtesy of Direct-to- Consumer (D2C) startups. From fashion to food, D2C has disrupted the way traditional businesses have operated for centuries, and personal care is no exception. With e-commerce at the forefront and increasing demand for tailored convenient products, D2C personal care brands have struck a chord with the consumers. When it comes to personal care, Veraku is a name that stands out from the rest.

Established in 2021 in Jaipur this trailblazing company takes care of all grooming needs with its worldclass products, including intimate hygiene, skincare, cosmetics, and other grooming solutions. Veraku is more than just a personal care brand; it's a reflection of a company that genuinely cares about its customers. By earning several certifications and accolades, Veraku is committed to ensuring that its products meet the highest standards of quality and safety.

The products are designed with the user in mind, ensuring they are intuitive, user-friendly, and enjoyable to use. The firm strives to provide a seamless and satisfying user experience, all while offering competitive pricing and a strong value proposition. In today's ecoconscious world, sustainability and social responsibility are key differentiators, which is why Veraku is proud to offer products made from natural, sustainable ingredients.
The firm knows firsthand that breaking the mold in the men's hygiene industry is no walk in the park. It takes courage to confront societal stigmas and challenge gender stereotypes. In a crowded market, where standing out is crucial, capturing the attention of the target audience required creative solutions. Educating consumers about the importance and benefits of the firm’s products was an obstacle that Veraku overcame, as awareness and understanding of men's hygiene products are limited. The firm aims to strike the perfect balance between product quality, pricing, and profitability to provide its customers with the best value for their money.

“At Veraku, we understand that grooming is more than just looking good; it's about feeling good. That's why we're dedicated to providing a complete grooming experience for men by offering a range of products that cater to all grooming needs”, speaks Chetan Middha, Founder & CEO, Veraku. The firm's face serum, for instance, is a potent blend of hyaluronic acid and Vitamin C, which provides men with antiaging and hydration benefits. For its lip care products, Veraku uses licorice and hemp seed oil to create a nourishing lip balm that soothes and protects dry, chapped lips.

The range of products is designed to help men look and feel their best every day, without compromising on quality or safety

And for the ultimate intimate hygiene care, the firm has a refreshing and nourishing intimate wash for men, free of harmful parabens and sulfates. Veraku's anti-chafing cream is the summer savior that everyone needs in their grooming kit, providing 8 hours of chafe relief with its quick-action formula. “Our organic de-tan face scrub and mask exfoliate and rejuvenate the skin, leaving it refreshed and radiant. Our exceptional grooming products, including face cream, neem wood combs, and kits, make men's self-care journey seamless and effective”, says Chetan.

With a vision to break the taboo that ‘Skincare is only for females,’ the firm is constantly working on new ideas and solutions to cater to men's grooming needs. But that's not all. Veraku is also committed to growth and expansion, with plans to enter new geographical locations and diversify its product range to reach a wider customer base. The firm strives to build a loyal customer base and improve retention rates by providing unparalleled customer experience and satisfaction. In pursuit of the goal to revolutionize men's grooming, Veraku is actively seeking strategic partnerships and collaborations.