Village Kraft: Delivering Handcrafted Innovations Filled with Creativity

 Chinmay Satpathy,   FounderIndia has more than 3000 craft forms, with every state of India contributing to the Indian economy with its handicrafts or handloom products. In recent years, art and craft have witnessed many changes where artists sell personalized and custom-made items through online platforms. Apart from this, the growing travel and tourism industry has provided vast opportunities for local artisans & handicraft manufacturers to produce commoditized products and sell them to tourists willing to spend significantly on souvenirs and other craft items. The government is coming up with different schemes for uplifting the artisans and weavers, like the Vocal for Local scheme. Showcasing innovative creations by directly engaging with highly skilled weavers and artisans, Village Kraft is committed to providing the best handmade products of Odisha with an emphasis on creativity, consistency, and quality.

As a largely unorganized sector, handicrafts need more professional infrastructure, work sheds, storage space, shipping, and parking facilities. Primarily self-employed artisans suffered the brunt of the pandemic as they were dependent on seasonal retail sales and direct orders. Village Kraft started the first retail experience store in February 2020 in the handloom city of Odisha – Sambalpur, which is famous worldwide for its handloom Sambalpuri Saree. The journey started with a bumpy ride due to COVID-19 and the
lockdown, but Village Kraft overcame the roadblock by launching their ecommerce site. “Village Kraft has an aim to facilitate customers to get the most reasonable prices for the best-handcrafted products and keep the artisans and weavers who are the backbone of the industry updated with the market trends”, speaks Chinmay Satpathy, Founder.

Impeccable Craftsmanship & Unique Designs

Village Kraft has established a rapport of trust and goodwill amongst its clients by maintaining a high level of consistency in products & services. The company offers a plethora of products ranging from Palm Leaf Paintings, Tussar Paintings, Dhokra Frames, Dhokra Crafts, Jute Products, Applique Crafts, Terracotta Products, Bamboo Crafts, Sabai Grass Products, Wood Carving, Stone Crafts, Handloom Products such as Cotton and Silk Sarees, Ladies Kurti, Mens Jacket, Shirts, Kurtas, Cushion Covers, Handloom Wall hangings, and many more. It also caters to many wholesale customers across India and corporate houses with its corporate gift range. “The more the product sells, the more we work on new designs and updation of that product discussing with the artisan or weaver”, speaks Chinmay Satpathy.

Village Kraft has established a rapport of trust and good will amongst its clients by maintaining a high level of consistency in products & services

Village Kraft’s strength is its firm hold on the manufacturing side, having good support from artisans and weavers for which they can place the products before customers at a reasonable price. It also gives an advantage over others in the corporate gifting vertical as they are ready for any product customization. The company’s backbone is its team of artisans and weavers who respond very positively to the new concept and designs. Village Kraft has different corporate clients for their corporate giftings, such as IIM Sambalpur, NLC India, Truly Tribal, VSSUT, Rotary Club, and Clios Heritage Store.

Village Kraft is determined to expand on the e-Commerce platforms and develop new retail stores in smaller cities. It is also coming up with handloom fabric jewelry products which have been accepted positively by its clients in the trial launch. The company is in the process of paperwork to set up a new unit for the Jute bags, Purse, and accessories section to focus more on the customization of the products. Village Kraft looks forward to launching new brands in the handloom vertical, accessories, and ready-to-wear section.