The digital era has changed the way how all the existing industries are working. The shift from traditional to advanced tech driven methods is clearly visible to the world. Though these advancements are significantly impacting the markets in India and other nations, there’s prevailing an imbalance in the scenarios of different countries. Focusing on the marketing landscape, even though the country has adapted core digitization, the system is biased to feelings and assumptions of what might seem to attract an audience. There is no data driven approach followed by the marketing service providers to portray brand details to the world. While several countries like the US, the UK, and Dubai are involving themselves in a lot of research and analytics to bring quality content, India is set back in this aspect. Recognizing variance in the space Sahiba Dhandhania who closely worked with global brands teamed up with Hitesh Lalwani who has varied experience in supporting startups in marketing aspects and established Walnut Folks A growth focused and result oriented marketing agency that deliver outstanding growth for businesses, through the use of data and creativity, powered by technology.

Bringing this culture and coming up with a new idea in the field, came with its own set of challenges like adaptation and understanding of the approach by both clients and the employees of the company. Overcoming these hurdles by educating them on the beneficiaries of the methods, the company is currently providing data driven services by understanding the objectives of the clients. Sahiba exclaims, “We figure out a marketing plan according to their needs and this involves performance marketing, social media, and website optimization and others. We help them achieve by tailoring strategies that fit their target costeffectively. To create strategies is our forte and we either deliver them inhouse or through right partners.”

Walnut Folks helps clients achieve by tailoring strategies that fit their target cost-effectively

The service portfolio of walnut folks includes Web Design, Branding, Social Media Marketing, SEO Services among others which are manipulated and designed to suit the varied needs of the brands in terms of promotions and brand portrayals. With all this it is helping companies to reach, attract and engage customers.

At present, the company has established its presence in Mumbai, Kolkata and Nagpur operating in an ecosystem where every employee is dedicated committed and helpful. They term each brand as their own to provide best in class results. Observing steady growth since the start it has grown from one to 40 in terms of workforce and the client base of the company is around 300 brands at present. “We are working with clients not only at PAN India level but also from Singapore, Australia the US, and the UK,”says Sahiba

Walnut Folks is looking forward to expanding its footprints and venture into the international market. “We are planning to establish our fourth location in Dubai and drive the business by working with B2B brands. We would drive highquality impact by adding more to their revenue with the digital innovations,” she informs.The company is concentrating to strengthen the team to about 60 people. It also wants to focus on other cities apart from metros to support brands acting as their extended marketing team.