Fixed income and alternative investment products are gaining increased popularity in the investment sector across the globe. When it comes to a country like India, investments have always been seen in traditional asset classes like equity, mutual funds, gold, real estate, and fixed deposits. However, we have seen a growing investor demand in India for alternative investment products, specifically non-market linked fixed-income products.

This is what spurred the birth of Jiraaf, an alternative fixed-income investment platform for products that were once available only to Ultra High Net Worth Individuals (UHNIs) and High Net Worth Individuals (HNIs) primarily because the opportunities were shared offline amongst few investors, and required minimum investment size of several crores. Jiraafs purpose is to democratize access to these investment opportunities by making them available to everyone via an easy-to-use digital platform with a minimum investment size of just Rs.1 Lakh.

The company is the brainchild of Saurav Ghosh and Vineet Agrawal who have worked in the banking and finance industry for more than a decade before launching Jiraaf. Both individuals have extensive experience in corporate finance, investments, and fundraising, with strong expertise and skills across varied transactions. "We met through work when Saurav was raising funds for his company, and I was investing in the same. We observed an acute shortage of alternative fixed income options, and that is why we

came up with Jiraaf. Our team meticulously curates all opportunities listed on the platform by undertaking thorough due diligence & credit risk analysis before we present it to our investors," said Vineet Agrawal, Co-Founder, Jiraaf.

Jiraaf is a digital platform for high yield alternate fixed income investment opportunities and provides customers easy access to modern day investments.Jiraaf provides investors exclusive and curated opportunities across varied fixed income product categories. The company originates, structures, and provides risk assessment and asset monitoring for each investment as they endeavour towards creating a world class platform. Jiraaf's current offerings include unlisted corporate debt, invoice discounting, real estate linked debt, asset backed leasing, and venture debt/revenue based financing. Opportunities brought by Jiraaf typically have annualized IRR between 8-20 percent with tenors ranging from 30 days to three years and have a minimum ticket size of just 1 lakh.

Jiraaf is a digital platform for high yield alternate fixed income investment opportunities and provides customers easy access to modern day investments

Technological Excellence
Jiraaf leverages cutting-edge technologies to significantly expand and enhance its business operations. By embracing these technologies, Jiraaf is driving innovation, improving efficiency, and delivering a hassle free experience to its investors. "The platform is user friendly, easy to navigate, and provides comprehensive information to the investor to make an informed investment decision. The dashboard gives realtime information about customers' investments, repayment dates, interestrates, so on, and all repayments are automatically processed on the date of maturity," said Saurav.

Marching Forward
Since the inception of the company in September 2021, it has been an exciting journey for Jiraaf in terms of business expansion and growth. It has already disbursed Rs.1500+ crore in investments through its platform and repaid Rs.800 crores to its investors on time, without any defaults to date. Jiraaf has built a team of highly qualified and experienced professionals across verticals to scale up and reach new milestones. "In the coming months,we will continue to invest in technology, digitization, products, and people as we launch great investment opportunities for our investors and deliver exceptional customer service along the way. We are aiming to be one of the leading companies in the alternative fixed-income space in India," concluded Vineet.