YATRI Motorcycles: Reinventing Mobility
Venturing as a design studio in Nepal and trying to break the mould of product design was a huge challenge that hindered the company. However, it decided to start with the design proportions of a café racer because of the powerful stance and the overall proportions of the design principle that were thought to fit the statement the company intended to make.
YARTI Motorcycles has garnered a lot of interest from all over the world and expects to roll-out the 50 limited-edition P-0s units after Q3
"We want YATRI Motorcycles to be a seamless integration into your digital life. With a 30kW motor and a robust battery pack and a powerful on-board charger, P-0 delivers a top speed of 120kmph with a range of over 200km in a single charge," inform Ashim Pandey, Founder.
The Overwhelming Path
In a short span of 2 years and with limited resources, the team has delivered three functional prototypes that are closer to the production-ready unit. It has also partnered with several technology companies and tier-1 suppliers that reflect the drive for excellence. Apart from external collaboration, internally, it has taken great care to cultivate a culture of excellence, positive conflict for the best ideas and extraordinary effort to yield the best results. "We feel being able to move forward with these principles sets us on the path to reach to the next level," he says.
The company has garnered a lot of interest from all over the world and expects to roll-out the 50 limited-edition P-0s units after Q3. YATRI Motorcycles secured seed funds in 2018 from an angel investor and one of the most respected business conglomerates, Kalika Group.
With the launch of the limited editions, the brand plans to come up with more affordable and practical commuters in the coming years. "The operation will rapidly scale from 2021 onward and we look forward to penetrating our segment of the market significantly by 2023. We ultimately aim to be the industry leader in high-performance electric motorcycles," he concludes.