Zinnga: Fashion Essentials & Ethnic Wears

`Customer is the king!' Hyderabad based Zinnga, an online fashion platform, best defines this. It woos its customers with high quality products and ensures that they are satisfied, at all times. Everything from your apparel, to footwear, accessories, and ethnic wear, this online shopping platform beats the charts with its best fashion sense, where it provides fashion essentials & ethnic collections at an affordable price.

When it comes to fashion, India as a country is so vibrant and rich in diversity. For example, every state has a variety of different fabric of sarees. Famous sarees include Banarasi silk saree, Patolasaree, Kanjeevaram silk saree, Pochampally, uppada, and kalamkarisaree, amongst others. These traditional Indian sarees are crafted uniquely, using various fabrics and embroidery techniques. Zinnga simplifying the experience for its users, it procures quality products from 400+ suppliers throughout India, and supplies it to customers' doorstep, with just a click of a button.

“From last year, we have started selling men and women western fashion products like shirts, tops, jeans, and pants. That has helped us in getting 40 percent of our sales. Today, we have transformed ourselves from an ethnic store to a complete fashion store,” states Siva Appaka, Founder & CEO, A techie by profession and a fashionista at heart, Siva has a robust experience of working in the IT space for more than 15+ years.

Interestingly,the company has started stitching top selling products inhouse to give its customers the best quality products at the right price. Also, the company uses the best AI software, which understands customer preference and shows them the right products. “We have increased our sales by 15 percent after using this software,” he says.

Flexible and customer centric in its approach, Zinnga has also mastered the art of quick delivery of its products. Throwing light on the same, Siva speaks, “Cash on delivery is a flexible payment method for almost every individual. However, this becomes a
disadvantage when the user returns the product without accepting the item. In the process, e-Commerce loses money when the product is, returned. To overcome this, we at Zinnga call/OTP the customer mobile number to make sure the orders are placed full fledged. In addition to this, we offer two day delivery in all metro cities without charging extra amount, which even the big e-Commerce companies, today, charge extra.”

Flexible and customer centric in its approach, Zinnga has mastered the art of quick delivery of its products

At present, the platform offers thousands of products under multiple categories such as sarees, kurtas, tops, dresses, t-shirts, shirts, jeans, shoes from various brands, kids and baby clothing and home décor along with exclusive designer collection such as lehengas, gowns, designer sarees and many more.
Siva Appaka, Founder & CEO
Zinnga’s unique features include genuine products, secure payments, 100 percent purchase protection, free delivery, and a seven day easy return policy. In addition to this, it provides special deals and offers for its customers, ensuring its budget friendly price. Also, the user can find information about coupons and deals through coupon websites such as CouponzGuru, Couponraja, etc.

What’s in Store?
Zinnga has come a long way to becoming a break even company. Currently, it has 25+ employees working in customer support, supplier support, digital marketing, and accounts. It has over 800+ suppliers with almost 1,50,000 products on the platform. “With our team’s effort and hard work, we made an INR 9 Cr turnover in the last year,”says Siva, enthusiastically.

Quality at the epicenter of Zinnga’s progress, the company strives to work ahead of its time to be a complete fashion store by adding seamless brands in the coming years. “We aim to be the most profitable store in the country, and whenever a customer wants to buy fashion products, Zinnga should first come into their mind!”