Separator

Zupee: A Skill Based Gaming App That Enables Its Users To Play Against Each Other Live

Separator
Dilsher Singh Malhi,Founder & CEO

Dilsher Singh Malhi

Founder & CEO

The online gaming industry saw a major boom in 2020 due to lockdown and the industry is expected to add 190 million gamers and become a $1 billion opportunity by the end of 2021 and $3 billion by 2023. Zupee is one of the skill-based online gaming companies which is becoming increasingly popular with the users across the country. Founded in May 2018 by two IIT graduates, Dilsher Singh Malhi and Siddhant Saurabh, Zupee is India's leading online skill-based gaming company.

The company specializes in making engaging games that are inspired by real-life and time-tested games like Chidya Uddand trivia quiz, which are then re-engineered for digital devices. The users can compete against each other in an online, multiplayer environment and get rewarded for learning and improving in the games. Zupee currently has a team of 150 people on board, which consists of senior talent across product, design, data, finance, risk, legal, marketing, communications and policy working for Zupee.

Intoday's hyper-competitive business landscape, human capital is a critical asset to have in an organization. Hence, start-ups are constantly looking for young and talented professionals, which has made the companies offer several benefits to attract talent, including medical insurance, ESOPs, etc. However, young professionals need to keep learning and grow within the company, based on their talent. Hence at Zupee, employees have what they call the Jungle Gym. It allows young talent to grow vertically - there is true cohesion, a lot of sharing, learning and teamwork.

The motivation behind creating an online Q&A gaming platform is that Zupee was looking to create solutions to entertain users meaningfully and reward them for their
knowledge and improvement. The gaming industry saw a major boom in 2020 due to the lock-down, with the increase in digital usage and access to affordable smartphones supplementing the growth, with 85% of the gamers using mobile phones for gaming which benefited Zupee.

“The way we touch so many lives puts a lot of responsibility on our shoulders and we welcome it. For now, we are committed to creating engaging games that continue to empower and entertain our users as it has been proven that skill gaming can be therapeutic in the lockdown", shares Dilsher Singh Malhi Founder & CEO, Zupee.

The work environment at Zupee is inclusive and open. Zupee has a diverse workforce that ensures that everyone is acknowledged. The Organization offers regular sensitivity training to make sure that employees are aware of what's expected of them and make Zupee a safe space for everyone, where there is zero-tolerance for any form of harassment or bullying. "We have given special focus to hiring women in leadership roles to ensure that we have a diversified workforce and unique perspectives in the boardroom. Women make up for 50% of our target audience and thus we believe it is important to have a similar ratio on the team", Dilsher Singh Malhi.

At Zupee, employees have the Jungle Gym, that allows young talent to grow vertically - there is true cohesion, a lot of sharing, learning and teamwork


Further Dilsher Singh Malhi, Founder of Zupee concludes by explaining about up-skilling the workforce and the future roadmap of the company. According to him, although Zupee is currently going through a period of growth and additions to the workforce, it is still early days for upskilling. However, to ensure continued learning, there is a cross-vertical integration program where all individuals work with different teams where they can learn new things and bring their perspectives to various projects. Concerning the future roadmap, Zupee is focused on making the workplace as safe and inclusive as possible by regularly conducting training workshops and programs to better understand the needs of the employees. Finally, the idea is to spread happiness, inside the organization and outside it.

“Zupee is focused on making the workplace as safe and inclusive as possible by regularly conducting training workshops and programs to better understand the needs of the employees”

Dilsher comes from Bikaner, Rajasthan, is a voracious reader, with a great love for nature and the out-doors. He has deep interest in human behaviour and psychology which he first discovered at IIT Kanpur and as they say the rest is history. He is a self-made young man and is truly making India shine through global recognition in the consumer technology category working towards a truly self-reliant and AatamNirbhar Bharat through rediscovering and re-engineering lost and forgotten games of India and making them popular globally.