• The Changing Face of Marketing in Today's Data Driven World

    The Changing Face of Marketing in Today's Data Driven World

    Priyanka Sharma, Head - Marketing, CIGNEX Datamatics

    With the digital and technology transformation uproar, the Marketing world today has evolved from the traditional 4Ps to an age when social networks, advocacy and engagement...Read More

  • AI Making Digital Marketing More Intelligent

    AI Making Digital Marketing More Intelligent

    Shubhabrata Mohanty, VP - Product Development & Site Head, CDK Global (India),

    John Wanamaker, the pioneer in marketing coined the phrase, “ Half the money I spend on advertising is wasted; the trouble is, I don't know which half". How the "half" moves...Read More