Dr. Mohit Bhatia is a dynamic healthcare entrepreneur with 17 years of experience across medico marketing, clinical research, and pharmaceutical strategy. A medical graduate with an MBA in Healthcare Management and a certified cosmetic formulator, he masterfully blends medical science with business innovation. Known for his sharp strategic vision and deep industry insight, he consults for leading pharma companies while pioneering consumer wellness solutions. As Director & CEO of Physiovits, Dr. Mohit Bhatia has been instrumental in launching and scaling innovative, sustainable solutions across nutraceuticals, skincare, and sexual wellness, transforming consumer health and well-being with science-backed, purpose-driven products.

In a recent interaction with Snigdha Das, Correspondent at siliconindia, Mohit Bhatia shared his insights on ‘India’s Nutraceutical Boom and the Rise of the Global Wellness Wave’.

A nutraceutical surge in India is pushing people everywhere to focus more on health and prevention. More and more people in India are looking for natural and science-supported supplements, helping India’s wellness scene grow rapidly. Today, brands focus on merging traditional advice with the latest studies to help people choosing healthy skincare. Because there is a surging interest in holistic wellness, India’s nutraceutical market is not only supplying what’s needed at home but is going worldwide to take the next step toward transforming global health.

India isn’t just riding the global wellness wave, it’s shaping it, with centuries-old wisdom, cutting-edge science, and a bold vision for personalized health for all.

Heritage Meets Hyper-Personalization

In India, nutraceuticals are evolving as research blends easy-to-understand traditional ideas with advanced scientific studies. The wider world is accepting classic remedies like Ashwagandha, Shilajit and superfoods like Spirulina after studies prove their strong bioactive components. This fusion of ancient knowledge with biotech is now producing IP-rich, export-ready formulas that appeal to conscious global consumers. Bringing together wisdom from history and recently developed science is transforming opinions on using natural wellness. Adding to this revolution is the rise of personalized nutrition and hyper-customized nutraceutical formulations. While still emerging at scale in India, innovations like genetic testing and targeted nutrition plans are setting new standards. From anti-inflammatory diets followed by celebrities to customized supplements focusing on longevity, sleep, and recovery, the future is all about tailored wellness. As India advances in both research and production, personalized nutraceuticals are set to become the cornerstone of a health-conscious, global wellness wave. The nutraceutical market in India, according to FICCI, is projected to rise at a rate of 20% each year and reach $18 billion by 2025. Nearly 45% of the growth in healthcare is now due to digitization and higher levels of health awareness in Tier 2 and 3 cities.

Ensuring Quality and Trust in India’s Booming Digital Nutraceutical Market

Ensuring quality starts at the company level cutting corners is simply not an option. Ensuring every product is tested every three to six months, using blockchain to manage the supply chain and being fully compliant safeguards quality. The creation of 3D holograms, adoption of RFID chips and similar technologies have begun transforming popular nutraceuticals in the D2C sector. After COVID, there is now greater awareness in both metro cities and in small cities. These regions are rapidly emerging as innovation hubs, thanks to government initiatives and affordable resources. For instance, companies like Zoho are setting up major R&D centers outside metros, proving that with connectivity and talent, smaller cities can lead breakthroughs. Today, around 67% of DPIIT-registered startups hail from these growing urban centers where opportunity meets potential.

Government Push and Health Trends Driving Therapeutic and Export-Ready Nutraceuticals

The Indian government is no longer just supporting the nutraceutical sector it’s actively championing it. With Product Linked Incentive (PLI) schemes, CSIR-led research programs, and regulatory openness from FSSAI, a fertile ecosystem is blooming. Over 1,900 medicinal plants rooted in Ayurveda are under scientific evaluation, pushing traditional wisdom into the modern spotlight. Ayushman Bharat is also helping pave the path by recognizing nutraceuticals as valid tools for preventive care. But the real game-changer could be ahead: if central health schemes like CGHS, ECHS, or ESIC start reimbursing approved preventive nutraceuticals, it would mark a revolutionary shift toward proactive wellness, not just disease treatment.

Meanwhile, companies are innovating beyond prevention designing products that blur the line between preventive and therapeutic care. With India’s aging population and chronic diseases like diabetes and hypertension on the rise, nutraceuticals are being formulated with specific bioactives that could one day rival pharmaceuticals in efficacy backed by real trials, real safety data, and real hope. This isn't just the future of health, it’s India’s wellness revolution in motion.

Conclusively, India isn’t just participating in the global nutraceutical movement it’s leading it with purpose, precision, and profound heritage. From Ayurveda-inspired superfoods to AI-driven personalized supplements, the country is rewriting the global script on health and well-being. With robust government backing, tech-enabled quality assurance, and a surge of innovation from Tier 2 and 3 cities, India’s nutraceutical journey is not a trend it’s a transformative force.As preventive care becomes the new prescription and wellness evolves into a daily ritual, Indian brands are poised to become household names across continents. This is more than a boom it’s a renaissance. One where India doesn’t just nourish its people but heals the world.