RS Maanhas been introducing the power of CRM- Salesforce to the corporates in India and North-Eastern USA since 2010. Presently, he heads Codleo with his impressive leadership and business skills that drive sales & improve ROI.

The technological disruption is happening at a rapid pace across various sectors. As a result, companies are investing heavily in terms of efforts, capital, and time for the digital transformation of their businesses. The motive is to thrive and grow amidst evolving business landscape and use advanced digital technologies and tools to create new business processes as well as modify the existing ones.

Impact of Digitisation on Customer Engagement

It is evident enough that digitisation is fundamentally transforming the way businesses work. As organisations move away from traditional spreadsheets to smart applications for managing their operations, simultaneously, they are leveraging the opportunity to redefine their business strategies and how they interact with their customers. An increasing number of companies are taking initiatives to redefine everything they do at all levels with the primary objective of adding enabling a personalised customer experience. A classic example of digital transformation and the way it enhances customer engagement is streaming giant Netflix.

Let’s dig deep into how digital transformation benefits businesses.

1. Streamlines Existing Business Processes

Companies’ urgency of adopting digital solutions is increasing exponentially, every year. Digital is not only changing the manner companies considered data but also, how organisations planned their operations. By adopting technologically advanced tools and techniques, a business saves a lot of time on redundant processes, the ones that can be automated. This spares time on hand for tasks that require human intervention, skilled knowledge, and expertise.

2. Increases Overall Business Efficiency

With the digitisation of routine business processes, there are the least chances of unexpected bottlenecks. Digitisation and automation ensure a quick flow of inter-departmental information, spares time for strategic decision making, and ultimately improves the overall efficiency of a business. In addition to saving time, it also saves on operational costs associated with complex workflows.

3. Business Growth

Digital transformation provisions efficient processes, a strong customer base, and automated workflows which makes it easier for businesses to grow and expand. Of course! A business that has an online presence or has a website/app can easily increase its customer base than the one that relies on the brick-and-mortar model.

Cloud Driving Businesses’ Growth

Cloud computing has grown to a vast ecosystem of advanced technologies. Organisations are increasingly adopting the reliable path for business innovation as it enhances their potential to scale.

The global cloud computing services market size is driven by various factors including its functional capabilities as well as cost effectiveness. Further, enhancing the customer experience has become the primary objective of every organisation and consequently, business organisations are looking for solutions that will give them a real-time analysis of unstructured data flowing through social media, connected devices, and television. Cloud is scalable and cost-productive and cloud computing has created crucial exposure and interest among organisations around the globe.

According to Gartner’s prediction, the worldwide public cloud service market will grow to $331.2 billion in 2022, a huge rise from $182.4 billion in 2018.

What Lies Ahead?

Technology leaders are using intelligent converged infrastructure solutions to revolutionise the way they manage data and applications. Multi-cloud management platforms becoming the new industry battlefront as well as favouring the growth of specialised service providers, next-generation virtual machines powering multi-cloud computing, hybrid cloud computation targeting the AI/ML performance benchmarks are among the major digital technology trends that we will witness in the coming years.

Further, the future of IT infrastructure will see a lot of innovations and a massive amount of data will be generated through this connected ecosystem which means security, analytics capabilities, data protocols, and governance are required to manage the use of this data.

Summing Up!

Digital transformation accelerated across many industries in 2020. Moving ahead, we will see the rapid scaling of digital initiatives across different businesses globally. Hence, it only makes sense to start thinking digitally about your business if you have not done it till now.