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Cyber Security In Public Cloud Computing: What Businesses Need To Learn Fast

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Varoon is an accomplished young leader with an ability to build, motivate, and mentor successful teams to outstanding performance, contribute higher revenues and focus on customer. His area of specialization includes Cloud Computing, Architecture, Consulting, Enterprise Applications, Database Technologies, Conceptualization and Execution, and more.

In the 90s, if you met a tech guy with a pitch for cloud-based service, it would have been a laugh riot! Cut to 2023, cloud computing is now powering innovations like AI. So, in the current predicament, if you are not considering the cloud, the joke is on you. As a CTO or CISO,balancing technical proficiency and business goals is crucial. An inflexible system can disrupt this balance, negatively impacting the user experience. The cloud does provide that balance but comes with inherent cybersecurity issues. Ignoring these inherent risks and lack of strategic cloud security planning can lead to customers losing trust in your brand.

Cloud Computing Redefines Business
The advent of cloud computing has been a transformative technology and has become ubiquitous at home or work. Cloud computing offers flexible resource scaling and cost efficiency through a pay-as-you-go model, enabling businesses to avoid upfront investments and change traditional models. One of the most recent disruptions across business domains is generative AI, which heavily depends on cloud computing services. Azure Open AI is a classic example of how cloud computing is changing the way modern technologies and innovations will shape up. The COVID-19 pandemic era saw significant cloud adoption, wherein cloud computing worldwide spending expected is to reach $600 billion in 2023, as per the report by Gartner.

DevSecOps integrates security across all stages of the development lifecycle, making security a collaborative effort for everyone involved


Navigating the Cloud Cybersecurity Landscape
Despite having massive benefits, implementing cloud into your operations has its own risks. Public cloud environments have many potential vulnerabilities, including data breaches, DDOS attacks, malicious code injections, and misconfigurations. Understanding these vulnerabilities and strategic security measures is paramount while implementing cloud technologies. Most CSPs have a shared responsibility model, meaning you need to maintain security from your end and built in features from cloud services. Since discovering new vulnerabilities can be challenging, it is crucial to use strategic security measures and understand your role in the shared responsibility mode. While CSPs are responsible for the security of the cloud infrastructure, customers are responsible for their data, applications, and workloads. By understanding this division of security accountability, customers can reduce risks and improve efficiency. Once you understand the responsibilities in a shared model, develop a holistic approach to cloud security. A comprehensive security approach is necessary, including access management, data encryption, network security, application security, and security monitoring.

Innovations in Cloud Security
Two key innovations that stand-out for cloud security are Nextgen threat detection technologies and DevSecOps. Nextgen threat detection uses AI/ML to identify potential breaches by analyzing user activity and detecting unusual patterns. On the other hand, DevSecOps integrates security across all stages of the development lifecycle, making security a collaborative effort for everyone involved. This approach helps reduce security risks and ensure that security is built into the software, improving the speed and agility of software development. Another technique is zero trust architecture whose fundamental principles are least privilege access, data encryption, and continuous monitoring for risk-based access. Before granting access to sensitive data, thoroughly authenticate and authorize each data request. You can further enhance security using least privilege access policies that limit user access to specific data required for delegated tasks.

Using cloud native security tools also provides greater visibility, automation, and analytics-driven security across cloud environments. Some of a few other steps to key your cloud secure are implementing multi-factor authentication & conditional access policies based on risk assessment, limiting lateral movement across cloud environments, monitoring user activity & access patterns to identify anomalies & potential threats, and data encryption. Additionally, use a multi-faceted approach that includes technical, operational and legal measures to ensure compliance and governance.

To ensure data governance and compliance for your data on the public cloud, use a multi-faceted approach to ensure compliance and governance. Also, stay informed of data regulations and implement compliant data practices. Collect only necessary data and obtain consent before collecting personal information. Process data subject requests promptly and protect personal data throughout its lifecycle. Most importantly, monitor and track regulated data, implement data retention and disposal policies, and conduct audits.

Future Prospects
Going forward, we will see increased attacks targeting cloud-based accounting, financial, and healthcare systems holding sensitive data. Also, emergence of metaverse technologies will expand the digital attack surface exploited by bad actors, and cybercriminals will pose new threats via Adversarial AI and deep fakes. In response, defenders adopt AI/ML-powered tools for predictive analytics and automated threat detection. While small businesses remain an enticing target as more services move to public clouds, nation-state cyber conflicts will highlight vulnerabilities in critical infrastructure systems migrated to public clouds. A significant aspect of averting evolving threats by leveraging cybersecurity professionals will be threat detection, investigation, and response (TDIR). According to Gartner, 60 percent of TIDR capabilities will leverage management data exposure to validate and prioritize detected threats.

Users trust is very important and its impact on business is very high if your brand loses it due to cybersecurity issues. Thus, your strategies and frameworks need to be adaptable to evolving cloud security threats, and you need to find a cloud security solution that is not just advanced but adaptable and flexible. CISOs and CTOs will need strategic tactics to counter public cloud cybersecurity challenges. This includes devising a governance strategy, developing a holistic framework, and defining key roles and responsibilities.