How Big Is The Hyper-Casual Gaming Market In India?

Rebecca is the Manager of the EB-5 Investor Visa Practice at Davies & Associates LLC.

India's gaming market grew significantly in the last two years, mainly due to the rise of affordable smartphones and data plans has led to India's growing gaming market. India has approximately 500 million smartphone owners, with 60% of these users playing regular games on their smart phones. A large number of smartphone users are first time gamers.

Hyper Casual games are the most popular of all the gaming formats on the market. Gamers and marketers love them. Hyper Casual games, unlike other formats, are simple to use, easy to download, and have a simple interface. Hyper Casual games like Ludo, Candy Crush, and Rummy are gaining popularity in India. India's gaming market saw a staggering 365 million players in 2020. Marketers are focusing on mobile gaming's rapidly growing audience segment, owing to these games' huge success.

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Hyper Casual gaming is a growing trend among gamers. As more developers release mobile apps and games, it will only continue to grow in popularity.

The online games industry is growing rapidly, apart from the big names like Alibaba-backed Paytm, Tencent, Youzu, and Nazara investing in it, we have many home grown online game developers coming up. What are your thoughts about the current online game market in India?

The Indian online gaming industry has made great strides in the past few years. The industry's growth has been accelerated by the pandemic. According to a Deloitte India study, the online gaming industry will grow at a compound annual rate (CAGR), of 40 to $2.8 billion by 2022.The sector's growth will be largely driven by smartphones, cheap data and rising disposable income.

It is expected to grow by 4-5%.
Study results showed that covid-19 is driving the growth as more people turn to online gaming platforms when there are no entertainment options. The average time spent on gaming apps increased by 21% in the first national lockdown. There were over 300 million gamers. Although the average video gamer may spend less time than before the introduction of vaccines, it is likely that the industry will continue to move at a higher speed.

How has the pandemi created more opportunities for such online gaming segment?
The gaming industry saw a boom as countries all over the globe have made it mandatory for their citizens to remain at home to combat COVID-19. But, gaming was expected to grow exponentially, not just in the developed world but also in fast-developing nations.

The decline in physical sales of video games has been evident over the last few years. High street closures and avoidance of physical retail space have also boosted digital and online gaming sales. Nearly all the major gaming companies made most of their revenues through digital content during the COVID-19 epidemic.

The covid-19 impact provided an impressive and humongous fillip to India's online gaming sector.

What is the response of customers for hyper casual games as compared to fantasy
As hyper-casual games are easy and simple, most people love to play this type of game compared to fantasy gaming, battle royal or arcade games as they are quite tough and complicated. The main reasons why people Love to play this game are: To relieve stress, Pass their time, feel accomplished for completing something challenging, connect with the people they know and be dazzled by something unique.

While in fantasy gaming, battle royal or arcade games, these games are quite complicated. People need to learn how to play the game before and also need to plan a strategy. So it seems that people don't prefer to play such complicated games. Instead, they love to play simple and easy games.

How are brands trying to ride on the popularity of hyper casual games?
Hyper-casual games often reward users for their participation. This leads to increased engagement. These rewards can be either intrinsic or extrinsic depending on the purpose of the marketing communication. These games can be used by brands to inculcate values that they want customers to associate them with, such as pride or satisfaction. These games can be used to create campaigns offering discounts based on performance. This could lead to sales.