How MSPs Help Startups Build Sustainable Digital Innovation

Dr. Christopher is one of the most renowned technology experts in the country. Passionate and committed to the growth of his clients and that of the SME sector in India, his company Chris has created many innovative solutions that will boost the bottom line of any business. He is the president of Karnataka State Small and Medium Business Owners Association, a Business Intelligence and Data Warehousing Consultant and Specialist and an Azure Expert.

In today's dynamic business landscape, startups look for various practices to stay abreast in the sustainability scale and achieve digital innovation. More and more companies are voluntarily acting toward a green ecosystem with lesser emissions across their entire value chain and setting targets to align with limiting global carbon to a 1.5° Celsius future.

A sustainable business strategy aims at reducing climate impacts and is the only solution to bring back the harmony that our environment deserves.

According to McKinsey, companies with high ESG(environmental, social, and governance) ratings consistently outperform the market in the medium and long term. Thus, sustainability strategies could be a short-term investment but can lead to long-term benefits for the business as well as the environment.

Microsoft has announced ambitious goals to cut direct and supply chain carbon emissions by more than half by 2030 and remove all the carbon the company has directly emitted since it was founded in 1975

However, limited resources, technical expertise, and the need for scalability can often hinder the growth potential of startups. This is where startups need cloud managed service providers like G7 CR Technologies to help them build sustainable digital innovation and enable them to thrive in the digital age. These technology partners offer startups an array of transformative tools, services, and platforms that not only address their immediate needs but also meet sustainability goals and help them achieve net zero goals for long-term success.

Global sustainability investments are transcending at a phenomenal rate and totaling around 30 trillion USD by 2018 and continuously swelling up. As per the latest climate science reports, it is observed that emissions are the foremost concern for many companies, and they are pretty serious about reducing the climate impacts. On the other hand, millennials, in particular, are more willing to pay more for products that contain sustainable ingredients that have social responsibility claims.

In such situations, startups are highly relying on cloud MSPs to enable sustainable digital innovation by assessing, developing, and optimizing cloud workloads and bringing technologies and solutions that not only drive progress but also minimize negative impacts on the environment and society in the long term.

In the following aspects, an MSP helps startups to build sustainable digital innovation:
Energy Efficiency: MSPs aim to reduce energy consumption and minimize the carbon footprint of digital technologies. Particularly, G7 CR enables startups with 165% improved performance and 94% energy-efficient infrastructure by driving transformation through Microsoft data centers.

Economies of Scale: MSPs help startups achieve economies of scale by optimizing resources, IT systems, and costs and help them be ready for increased market competitiveness.

Data Privacy and Security: MSPs help startups prioritize data privacy and security to protect individuals and organizations from cyber threats.

Innovation Ecosystem: MSPs enable startups with a broader innovation ecosystem that supports sustainable practices and fosters collaboration among stakeholders.

Circular Economy: Startups get to promote the principles of a circular economy, where resources are used more efficiently, waste is minimized, and materials are recycled and reused.

Startups need to drive business values while minimizing negative impacts on the environment and society. Thus, a holistic approach to digital transformation is required, which considers the economic, social, and environmental aspects of innovation and encourages collaboration among all stakeholders.

Sustainability is a real concern that organizations like Microsoft and their strategic partners and MSPs are prioritizing over anything else. Microsoft has announced ambitious goals to cut direct and supply chain carbon emissions by more than half by 2030 and remove all the carbon the company has directly emitted since it was founded in 1975. Also, Microsoft has invested in acquiring 1.4 million tons of carbon removal from various sources in the fiscal year 2022 and recycling it into marketable products.

Microsoft Cloud for Sustainability includes:
•Sustainability reporting and analytics capabilities.
•Microsoft Cloud for Sustainability data model.
•Technical support, including unlimited 24/7 access to technical resources.

Cloud solution architects of G7 CR are experts in managing multicloud environments and hybrid platforms and thus help startups assess, deploy, automate, and improve overall efficiency and cost. So far, G7 CR has contributed to the following:
•95% improved energy efficiency with Microsoft green data center transformation
•125% improved performance with hardware buyback programs
•35% reduced carbon impact with sustainable digital deployments
•45% optimized cloud workloads and resources

G7 CR Technologies is committed to offering a sustainable digital solution leveraging Microsoft Cloud; industry-specific 1: many consulting and like-minded ecosystems connect for startups to build greener and more viable products. Also, G7 CR has expertise in multi-cloud strategies and best practices and offers 1 year of free management services for startups.