The Rise Of Salon At Home Industry

Aditya Arya, Co-Founder, Yes MadamAditya has over a decade of industry experience during which he has worked with Anglo Eastern, HAL Offshore, Halani Shipping, and Seamec, and founded Yes Madam in 2017

With the rising influence of various segments, a revolution in smartphones, peer influence and social media pressure, the Salon Industry in India has grown about 94 percent from 2012 to 2017. According to a report published by KPMG, India’s salon industry reached to Rs. 80,370 crore in 2017-18 and according to the average growth per year, it would reach to Rs. 95,640 crore in 2018-19. It is becoming a big market for many players, and India has seen a lot of changes in the market. Due to the time constraints of people and change in lifestyle, Salon-at-Home service is making a mark in the country.

India has seen a rise in the disposable income of the people, which means a good return on investment for the players. People are more conscious about their hair
and skin due to a deteriorating environment condition. On the other hand, they are overburdened with the work in their life, which makes it hard for them to visit a salon. So, Salon-at-Home service can bridge the gap between these problems by providing the salon at the time they want and at the place they want. You don't have to slog yourself all the way to the local parlor and wait for your turn patiently. Just tap for an at-home salon service and get pampered in the comfort of your home.

India has seen a rise in the disposable income of the people, which means a good return on investment for the players

How does it Work?
Salon-at-Home services are salon facilities you can avail at any time and any place at your convenience. From a hair treatment to waxing, facial or hair coloring, manicure, pedicure, and other beauty packages, you can get these services without moving an inch.

How is it Beneficial?
Apart from saving-up on travel time and cost, comfort is a big advantage. Since grooming is no longer a luxury but a necessity, people from across age groups and gender want to look good. Salon at-Home works perfectly for those women who have professional commitments, and also for new mothers who can’t leave their little ones for long.

Is it Quick Enough?
Most at home salon services can be booked through apps or via a phone call. While most at-home salon services need to be booked 2-3 hours prior to the appointment, in case of emergencies special requests can be made. Of course it depends on the availability of therapists.