What's Driving India's Mobile Industry?
nother aspect which got introduced being ‘IoT’ (Internet of Things),which plays a major role in the transformation of India into a digital economy. Mobile development has gained momentum in the past few years and the trend has progressed from smartphones to IoT and wearable devices. IoT-based solutions are not just for urban India; they offer rural citizens access to services that were earlier out of reach. The government has taken up the initiative of building smart cities across the country. This means IT companies will play a vital role in creating infrastructure and providing services to both government institutions as well the citizens. It is expected that the technology of IoT will play a vital role in this Endeavour. IoT and big data too have a major influence on all the current mobile app projects.Apart from the government reforms, the Industry saw massive advancements with the touch of technology balanced with consumer expectations.
With the growing developments came security, utmost importance in the digital world. From confidential government data to your personal username and password, everything is important and should be protected from hackers and online frauds. Metric systems and other unique technologies are being developed for tighter digital security. While it’s exciting to think about the new business models these technologies make possible and the trillions of dollars in opportunities to be gained, there are also very real risks. Besides increasing smartphone usage and adoption of 4G technology, wide distribution, booming consumption & continuous innovation along with low entry barriers continue to fuel the growth of mobile video. Mobile video, set to comprise two-thirds of all mobile traffic and more than half of online ad spend, is a highly valuable investment for advertisers. India though a very dynamic market, represents the largest opportunity being the second largest mobile phone market, after China. With developed countries seeing maturity in smartphone penetration, the focus is now on developing countries which shall continue to grow.
With the rise in digital currency/online payments there was a trigger on aggressive 4G rollout to support the new demand.