Influencer Marketing: The Trends Of 2018
To explain it simply, Influencer Marketing resembles a hybrid of marketing tools, taking the concept of celebrity endorsements and placing it in a present day content driven marketing campaign. The only difference being campaign results are collaborations between brands and influencers.
Inlfuencer Marketing will be a Thing in the Future
Influencers can be anywhere. They may be anyone. What makes them influential is their big followings online and social media. These people may not be on your favourite movie or Television show, but they're generating content that your consumers are seeing and discussing in droves. Their version of small and silver screens are the most notable networks on socialmedia like YouTube, Instagram, Vine, Twitter, Snapchat, blogs, and others.
To digital marketers, this new military of online experts, extroverts, and personalities reach audiences in a way other traditional marketing applications can't. More so, they are perhaps more relatable and seemingly approachable because
Social Media has become the vehicle for influencer marketing
Digital influence and affect generally may convey social proof, also known as informational social influence: a phenomenon in which folks take the actions of others in an effort to reflect correct behavior for a given situation.
Social Media has become the vehicle for influencer marketing. Social media is a collective of consumer-to consumer networks which democratize relationships, connections, information as well as the capability to influence and be influenced. It is an incredible phenomenon.
Trends of Influencer Marketing
Return on investment (ROI) of influencer marketing is the top challenge for the time ahead. Nevertheless, advanced marketers are starting to look at the full consumer journey, holding influencer marketing accountable for driving lower funnel metrics in addition to awareness and engagement. When measuring the achievement participation, efficiency indicators.
A Shift in Ownership
Influencer marketing has traditionally been seen as a PR/communications tactic and is used as a reach and awareness tool. Nevertheless, as the business evolves, there is a clear shift in ownership. Most of influencer marketing owners are on advertising/media teams, whereas only few are with PR/communications, a decrease from prior years. Media teams are taking ownership of influencer marketing as targeting capacities evolve and budgets continue to increase, and are managing programs with the same rigor that they use to manage other digital advertising channels.