Rohan is ambitious about implementing and applying modern technology for new ideas and value add to existing businesses

The role of a B2B platform is to connect businesses or provide an output (a form of product or service) that is tailored to the needs of a company. It is essential in today's day and age to develop authenticity and trust for any kind of work. B2B Platforms are making this more manageable so that businesses can continue their operations without any worry. These platforms uses data and machine learning to learn about the requirements of companies. The results produced are not exhaustive; instead, they are limited to companies that are the best possible match for the business. With such strict criteria in place, companies can be rest assured that every vendor displayed by an aggregator, is among the best possible considering its needs.

• Challenges companies face in selecting vendors
A few challenges are verifying the vendors that onboard a platform, realising a type of quality and standard amongst the vendor pool, and most importantly creating a standardised mode of operation for vendors who use the platform. We make sure to only onboard genuine and registered businesses (with a track record of clients), after inter-acting with them and going through several rounds of fact-checking and meetings.

The best way to ensure quality and transparency is by creating strict basic guidelines that all vendors and clients abide by (basic guidelines that anyways one would agree to), and being a little flexible on a case to case basis

• How it can ensure quality and transparency
The best way to go about this is by creating strict basic guidelines that all vendors and clients abide by (basic guidelines that anyways one would agree to), and being a little flexible on a case to case basis. Doing this allows the platform to grow at a steady rate. It will successfully help it gain clients and vendors organically.

• Aggregators build trust between vendors and businesses
More than branding and marketing, in the B2B space, the most crucial way to build trust is- Word of Mouth. This does help businesses trust a platform, and lets vendors know they can find a business.

• How a B2B platform can save your crucial time
Time is money-a very common phrase, and that becomes increasingly true as the size of one's business increases. It is important to understand the sentiment of the buyers and also to make sure that apart from the main work, all other factors are taken care of by the platform. This is what defines a B2B platform's journey and success. We make sure of this, in the way we do vendor onboarding and how we connect clients to vendors.

• Why transparent reviews and ratings are important for an aggregator platform
This is crucial in businesses as experiences, and word of mouth are significant factors behind how well a B2B platform performs. We believe in putting special emphasis on how we take our clients' reviews of vendors over the platform. Focus on this from our side gives that extra reassurance to buyers using the platform and could be the difference between why one vendor gets chosen over another.