When William J. Tobin, the first internet marketer introduced the concept of revenue sharing (paying commission for referred business), he was unaware of the fact that it will develop and transform into mainstream e-Commerce trends. Ever since then the merchants and business bearers have witnessed a revolution in business marketing booms. Today the affiliate marketing industry in India is anticipating a growth of $835 million by 2025, as a result of the ever-in-creasing digital marketing trends and adoption of digital marketing ecosystems.

This massive trend results from the burgeoning importance of mobiles and mobile traffic as well as the endless growth in internet surfing, giving rise to surfeit opportunities luring in huge competition among affiliate marketers. Nonetheless, the scope for further progress within the native industry demands for the realization of significant opportunities to fill in gaps and surge beyond competition, which precisely reflects the modus operandi of Cratis Media (now merged and acquired by AdnetworkAdsper-forms), a New Delhi-based online marketing company.

Thriving under the leadership of Siddharth Asthana, a top-rated affiliate marketer, a B.Com (e-Commerce) degree holder, and a PGDM in Marketing & HR, Cratis strives with finesse to manage and influence distinct marketing strategies to match consumer behaviours in order to advance sales turnover of its clients. A startup by nature, Cratis may have completed just five years, but backed by a group

of dedicated team members, the firm grips a tremendous understanding over consumer psyche and the native markets, thus possessing an incomparable success-rate in the industry. With a comprehensive portfolio listing elaborate affiliate marketing programs, performance marketing, ROI marketing channel, lead generation, fully integrated premium campaigns, mobile performance campaign, and much more, Cratis has a proven track record of serving successful clientele who are renowned as top players in their respective domains.

Differential Factors
Siddharth's marketing know-how enables Cratis to have a nifty control over the entire program aiming to shoot-down pain-points of low program revenue and lack of growth potential. Moreover, strategizing and auditing these programs and scrutinizing loose-ends to transform the lagging client program, it ensures to meticulously carve an edge over their clients' competitors; thanks to its thorough market research intelligence. With dynamic end-to-end solutions and marketing services for each client in a highly personalized environment, the company aims at developing tools and resources directed only towards driving incremental revenue for its client programs.

Realizing the potential of new candidates, hiring them as rookies, and helping them grow and excel in the field of affiliate marketing has been a prodigious facet of Siddharth and his venture. To make that happen, Cratis engages in a continuous educative ambience, involving extensive training for its employees, while ensuring the phenomenal quality of services to its clients. To be fair, it's the determination & dedication of the Cratis team that has led the organization to etch a name for itself as one of the most reliable affiliate marketing partners in India.

A Boundless Commitment
Stopping at no bounds to restrict it-self from delivering maximum benefits to its clients, Cratis endlessly expands its horizons, tagging along with new offerings, the latest being Easy wisdom - an online media content platform that inclines toward uncovering simple truths of life issues. Another is the AI-based coupon cashback platform Munafekideal, which suggests coupons to users according to their browsing history and preference cookies.

To this ear-nest commitment, Siddharth affirms, "We are now planning to contribute our best to diverse domains apart from digital marketing. We remain accountable for generating an attractive ROI for our customers and our engagements are structured to be on-going in nature which allows us to ensure that our customer realizes returns on our services".